This year’s conference will feature an entire day dedicated to unpacking some of the buzz around the creative and business practices behind transmedia texts. Looking at the evolving business challenges of creating narratives, programs and campaigns that stretch across multiple platforms, Futures of Entertainment 4 will engage with questions around managing, producing, financing and positioning transmedia efforts, and how to identify the value created from transmedia projects. The event will look some of the creative challenges that emerge from managing every larger franchises and which come from developing content for multiple mediums. Finally, day one of the conference will ask some serious questions about the future sustainability — both from a creative and a business perspective — of transmedia events.
The second day of the event will feature panels on topics including fan activism, contemporary media business models, and the progressive blurring of distinctions between communication mediums.
Image by Kevin Driscoll via Flickr
