« Podvertising! Main Mobisodes = DVD Extras »

November 29, 2005

Fortune on "Profitmon" has a fantastic write-up detailing how the anime industry has thrived by treating file-sharing and P2P piracy as free advertising, rather than theft and isolence.

"The hard-core fan base is very rabid," says Ledford. "They will get behind you as a company. You don't have to spend a dollar in marketing; you just have to be friends with them." (With the understanding that any true friendship needs limits--and visiting hours.)

There must be a few studio heads out there who would accept 2 a.m. chats with customers in exchange for a rosier state of business.

Definitely worth the read.

Post a Comment
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Add to Technorati Favorites