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November 25, 2005

New York Times reports on innovative advertising

A recent New York Times story on innovative advertising talks of the current mind change of big corporations as they look towards blogs and other non traditional advertising mechanisms for breaking through the mainstream media clutter.

The campaigns from Hasbro and Budget are a sign of the increasing appeal of nontraditional media to once-conservative mainstay marketers as they seek to reach bombarded consumers. The growing willingness to consider alternatives to television commercials, billboards and print ads is one of the most significant changes in marketing in decades.
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