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  <title>Comments for &apos;Prison Break&apos; Goes Interactive</title>
  
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  <entry>
    <id>tag:www.convergenceculture.org,2005:/weblog//3.205</id>
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    <published>2005-11-29T16:16:01Z</published>
    <updated>2006-10-31T05:49:17Z</updated>
    <title>&apos;Prison Break&apos; Goes Interactive</title>
    <summary>Variety article reports that the producers of FOX&apos;s hit Prison Break are experimenting with some transmedia tactics similar to those that were used in the failed Majestic... but with a TV show, it seems like a reasonable way to keep...</summary>
    <author>
      <name>Ivan Askwith</name>
      
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        <category term="Transmedia" />
    
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      <![CDATA[<p>Variety article reports that the producers of FOX's hit <i>Prison Break</i> <a title="Variety.com - Inside Move: 'Prison' producers phoning it in" href="http://www.variety.com/article/VR1117933624?categoryid=14&cs=1&nid=2562">are experimenting with some transmedia tactics</a> similar to those that were used in the failed Majestic... but with a TV show, it seems like a reasonable way to keep fans engaged and emotionally invested.  </p>

<blockquote>In recent weeks, as the show worked up to Monday night's fall finale, viewers might have noticed that a cell-phone number used by character Nika Volek (Holly Valance) wasn't of the typical "555" variety. Instead, it was a working phone number, (312) 909-3529. When called by viewers, it leads to a cryptic voicemail message from Luca.

<p>Earlier in the season, producers also dropped an actual email address used by another character, LJ Burrows (Marshall Allman). Send an email to the address -- LJ@ign.com -- and you'll get a coded response back.</blockquote> </p>

<p>Apparently they've had a good deal of response from fans, some of whom even leave "in character" voice mail messages which the the creative team listen to at work.  Now what would be <i>fascinating</i> is if a new character got introduced to the show on the basis of an idea that a fan developed through these interaction channels.</p>]]>
      
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