The Hollywood Reporter suggests that a recent promotional deal between NBC and Sony Pictures predicts the future of product placement.
Since I don't know anyone who watches NBC's Medium, I hadn't noticed that the November 14th episode featured a plot point revolving around Sony's upcoming theatrical release Memoirs of a Geisha:
"In the episode, Arquette's character, Allison, finally got a much-needed night on the town with her husband, and the two decided to attend a special advance screening of "Geisha." When they arrived at the theater, not only was the film's title bannered on the marquee, but the couple also ran into two friends who had just seen the movie and loved it. And just to reinforce the film's title, throughout the episode Allison's daughter Bridgette kept asking for the definition of a geisha."
The logic behind the deal, which will surprise absolutely no one, stands in stark contrast to the multi-network press conference earlier today insisting that DVRs and TiVos are not eroding commercial audiences. Apparently Geoff Ammer, Sony's President of Worldwide marketing, disagrees.
(Credit to SciFiWire for the heads-up.)