December 24, 2005
Apple Touts Its Brand Culture

macminibot.jpgJust in time for Christmas, Apple offers a new round of fan-created innovations: the Apple website for the Mac Mini has been updated to include a section entitled "Mac Mini - Big Ideas", where Apple profiles some of the more innovative hacks that diehard brand-fans have undertaken with the Mini.

The first round of projects include an in-car entertainment center, a digital art gallery installation, an entry in the annual "Self Driving Car" competition, an autonomous robot, and the Millennium Falcon Mini, a "a fully functioning Mac mini inside a model of Han Solo’s venerable spaceship."

(Via MacSlash.)