December 10, 2005
Consumers Create Burger King Video iPod Ads
Sounds like Burger King may be positioning itself as an early champion in the convergence of brand culture and fan culture: they're apparently getting a decent response to their new campaign, which encourages fans to create their own BK ads for Apple's video iPod.
Although less than a month old, the video iPod is fast becoming a new advertising vehicle. Burger King is dipping its toes in the water by partnering with to offer consumer-generated videos extolling its brand icon, 'The King.' Burger King interactive shop WPP Group's VML in New York created the campaign in concert with, a youth-focused broadband video site that features a heavy dose of user-created content. sent out about 25 Burger King masks, created for Halloween by Crispin Porter + Bogusky of Miami, to the site's frequent contributors. It got back a dozen videos of The King in action, including one featuring him driving through a McDonald's drive-through wearing the mask and asking for Burger King menu items... "It's more about giving people something they'll find value in, tying it back to 'have it your way,'" said Jessica Brown, media manager at VML.

Read the full article: Consumers Create Burger King Video iPod Ads.