Archives
« Cross-media advertising and Golf Main Green Lantern reader reception and hate crimes »

December 15, 2005

EW embraces television revolution

The 16 December 2005 Entertainment Weekly has a great piece of coverage on all of the changes in the television industry for mainstream readers, introducing them to all the rapid changes in technology, what is driving it, and what this might mean for advertising, for the way shows are promoted and distributed, etc.

The article, "The Revolution Will Be Televised," by Jennifer Armstrong, provides a list of the 10 things readers should know about changes in the television industry, including a prediction that most of these changes will be in full effect by 2010 and a savvy comment that this differs from WebTV because, with TV on demand and new digital technologies, the market has been driven by consumer demand instead of companies trying to show off new gadgets.

In my opinion, these types of articles are major steps toward seeing these changes take hold for mainstream America. And the article reflects the networks' ambivalence and producers' ambivalence about these changes quite accurately for a short and broad piece like this.

Anyone else seen it? Have any thoughts?

Post a Comment
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Add to Technorati Favorites