Expanding into the Asian Market--Electronic Arts
Electronic Arts is opening a Singapore development studioo to customize current video games for Asian markets, according to a brief in the "Global Business Briefs" section of yesterday's Wall Street Journal.
EA will redesign the game for at least five different Asian languages at the studio, whichwill have 20 workers from across the continent, as well as the Netherlands.
The decision reiterates much of the current research being done toward the potential profit modifying existing products for distribution in Asian markets. Will the move work for EA as well as it has some other companies in the past few years?