From the same article as the previous entry: for those following the convergence of films and video games -- it seems that we can look forward to more Year-of-the-Matrix style transmedia experiments, as the industries begin to comprehend the logic of games that are complements, rather than adaptations, of their cinematic counterparts:
Said Bruce Friend, executive vp and managing director of OTX Research: "The boxoffice has been weak, so studios will look to get more creative in their advertising."
Stocks said he also expects another form of creativity to become more important in the Hollywood-gaming relationship. Over time, video game developers will likely start working more closely with film studios when it comes to creating games tied to movies, a move that would benefit both sides, he said.
Said Stocks: "If there is more interaction between the film and the game, and the game offers expanded stories and more character development," gamers will be happier and enjoy both products more.