Been meaning to post this for more than a week now, and I kept losing the link, so I'll do it now before it disappears again.
ComingSoon.net reports that the forthcoming Silent Hill film (based on a video game franchise, as per the trend) is letting its fans compete to design the official poster.
Fans can enter the contest via the film's website WelcomeToSilentHill.com where they will be able to download creative elements from the film (photography stills, title treatment and billing block) to create their own Silent Hill poster design. Deadline for entries is January 3, 2006 and all valid entries will be posted to WelcomeToSilentHill.com on January 4th for online and WAP site voting to begin.
On January 17th, 2006, TriStar Pictures will review the 50 posters with the most votes for a selection of five finalists. The finalists will be posted on January 20th and fans will cast their votes for the winner. TriStar will unveil the winning poster on February 22, which will then be displayed in theaters across the country prior to the release of the film.
It'll be interesting to see what kind of results they get out of this, both in terms of the poster and generating pre-release anticipation for the film.