Henry Sender reports that Dutch company VNU, the media powerhouse that owns Nielsen Media Research, The Hollywood Reporter, Billboard, Editor and Publisher, AdWeek, MediaWeek and BrandWeek, among other properties, is currently under consideration for buyout by two separate consortiums of international buyers.
Because of some recent frustration in company performance, some feel this will at least be the most successful attempt at a buyout in VNU's history.
Several of us from the consortium recently participated in VNU's "The Next Big Idea" conference in NYC. Seeing the power that VNU holds in the media industry through its various partners, it's still unclear as to what effect a buyout might have on the media industry as a whole. I'm sure, though, that everyone will have their eye on what's happening here as we enter 2006.
On the same page in today's WSJ, Merissa Marr reports that Viacom's Paramount Pictures is preparing to make a bid to buy DreamWorks, competing with General Electric's NBC Universal. DreamWorks, of course, is Steven Spielberg's company and has been part of many major films over the past several years.
What do you think are the implications if VNU is bought out or DreamWorks becomes part of yet another major media conglomerate, whether it joins the NBC camp or the Viacom camp?