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December 8, 2005

NBC joining video iPod services

NBC is the latest to jump on the Apple iPod bandwagon.

According to an article by Brooks Barnes and Nick Wingfield in Wednesday's Wall Street Journal, the company is joining ABC by providing content that can be downloaded on the video iPod.

For instance, Law & Order and other popular shows will be available for download, as well as shows on the USA Network, the Sci Fi Channel, and classic series such as Alfred Hitchcock Presents, Dragnet, and Knight Rider.

This movement takes Apple farther into the emerging market of video downloads to portable devices, as the company attempts to gain control of content distribution through iTunes.

Again, what might this mean for potential transmedia storytelling?

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