tag:www.convergenceculture.org,2007:/weblog//3/tag:www.convergenceculture.org,2005:/weblog//3.254- Comments for Nielsen to measure Massive ads Movable Type 3.35 tag:www.convergenceculture.org,2005:/weblog//3.254 2005-12-10T17:30:45Z 2006-10-31T05:54:43Z Nielsen to measure Massive ads Further proof that Nielsen's report is set to increase efforts in the VG advertising space: Nielsen will begin measuring Massive ads. Nielsen Entertainment and Massive Inc. announced a partnership Wednesday under which Nielsen Interactive Entertainment will provide third-party accountability and... Ivan Askwith Nielsen will begin measuring Massive ads.
Nielsen Entertainment and Massive Inc. announced a partnership Wednesday under which Nielsen Interactive Entertainment will provide third-party accountability and measurement for in-game advertising on the Massive Network...

Massive operates the Massive Video Game Advertising Network, a system that enables advertisers to fine-tune customizable placement according to consumer demography, game genre, behavioral data, daypart and other factors, and all aspects of the campaign can be changed across the network instantly as well as being accurately trackable (HR 10/18).

(Via Inside Video Games.)

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