(Via Lost Remote)
The first attempts to create interactive TV may have flopped, but the idea keeps cropping up. This time it's being tried by Norwegian broadcaster NRK and Swedish wireless equipment maker LM Ericsson. According to Yahoo! News:
During the six-week test, which started Monday, users can download a program for watching and interacting with the Norwegian youth music program "Svisj" on their mobile phones.
Users can vote for the next music video by pressing a mobile phone key, and chat in writing with each other or the program leaders while watching the show.
Espen Torgersen, a telecommunications analyst with the Carnegie Investment Bank AB, said the extent of interaction of the system may be new, but that many similar projects are under way.
I have to confess I was hoping for something more impressive than the ability to vote on the next TRL video. So far, the killer app of "interactive" TV has been the easy time-shifting enabled by TiVo and the DVR.