The Online Journalism Review has an article about blog collectives and their advantages for advertisers and the bloggers themselves. For the writer, a blog collective like Blogads makes his or her site visible to advertisers and works on his or her behalf to negotiate contracts and payment. Advertisers can rely on Blogads to recommend appropriate blogs for a particular campaign. "By joining together in loose or more rigid groups," the article states, "bloggers are beginning to appear on the radar of big business and advertising companies and present themselves in terms that big firms can finally understand."
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