February 6, 2006
The Evidence

Viewers of the Super Bowl (or, more accurately, the Super Bowl ads) may have noticed a commercial for the new ABC drama The Evidence, which invites the audience to play along with the cops in the show to solve the crime. I don't know if this is actually a transmedial interaction or not. If it is, then great. If not ... it's just a trick of format to engage viewers. That reminds me of the old 'Choose Your Own Adventure' books, which upon further reflection seem to be attempting to emulate some of the interactivity of a transmedial experience while still remaining within a medium. I'm interested to see if the format of The Evidence (whatever that format may be) ends up being considered a strength of the show, or just a faddish gimmick.