(Via Lost Remote)
Ever since Apple began selling hour-long TV shows on the iTunes store for $1.99, the willingness of customers to buy five-minute music videos for the exact same price dropped off quite a bit. This was understandable, as from the customer's point of view, the prices for music videos were an unconscionable ripoff. (I won't get into the behind-the-scenes realities of pricing structures, except to note that most customers really don't care if a music video cost as much to make as a TV episode.)
While I'd still be a little leery of the perceived value equivalency between a TV show and a "vingle" (a music video bundled with its associated single), the decision to bundle videos with music tracks is definitely a step in the right direction on Apple's part, as are the higher-margin music video bundles they're offering. Sending conflicting messages in media pricing has the potential to undermine the whole business, which is why Apple's move towards sanity in music video prices is a good thing, and the record industry's rent-seeking push to raise song prices to $1.49 (or whatever the market will bear) would almost certainly be bad for business.