Volvo has launched a new television spot parodying a broadcast news report about how the population is expanding and people are living longer. What's to blame? Volvo, of course, becuase of the safety features of their cars.
I first saw the ad while watching a rerun episode of Saturday Night Live and thought it was an SNL-produced commercial for a little while until I realized that it was from Volvo.
I personally found it pretty engaging and creative, a great way to catch the viewer with an entertaining commercial clearly linked the product, so as to avoid the problem that shows like this often run into by having a creative commercial that people remember without the product itself being an essential part of the message.
On the downside--I've always considered Volvo a car whose price isn't accessible to everyone, so the idea that people are living longer becuase Volvo is protecting the life of the population does undermine one message that Volvo has often sent--that of being a car to aspire to, a car that not everyone can own. Maybe they are trying to change their image in that regard, to be considered a more mainstream car than before.
But, overall, an effective campaign. Anyone else have any thoughts on it?