April 13, 2006
Burger King/Xbox FAQ: Poor Security or Viral Marketing?

Joystiq has linked to an FAQ on the partnership between Burger King and Microsoft's Xbox division, which has had rumors swirling around the web. The FAQ has the appearance of an internal document, which led Joystiq to speculate about sloppy security on the part of Equity Marketing's server administration, but it could just as easily be a deliberate leak aimed at promoting online awareness of the upcoming promotion.

Poor 'net security, or deliberate viral campaign? It's so hard to tell these days, and it'll probably only get harder...