Market research company Greenfield Online is preparing a plan for Burger King to sell promotional Xbox 360 games in their stores. The games would apparently riff off 'the most popular game types,' adding the super-creepy Burger King character to an action, fighting, and racing game; customers would have the option of purchasing one for $4 with any Value Meal.

Now, given that the only thing that has intrigued me about the XBOX 360 thus far is the presence of the Burger King in the photo-realistic Fight Night: Round 3, this is an interesting tactic.

On top of which, given the price of XBOX 360 games, who's really going to pass up games -- even ones that are almost pure advertising -- at $4 a pop?

Update: Apparently there was some concern that this was an unsubstantiated rumor, but the cease-and-desist that Kotaku received seems to confirm it.