CBS has made the first move of any network at providing content in a special deal just for TiVo service subscribers.
The broadcaster will be partnering with TiVo to make the premiere episode of new situation comedy The Class available to TiVo subscribers a week before it will air in the broadcast lineup. The show will be available next week to TiVo subscribers and will air on Monday, Sept. 18 as part of the launch of CBS's fall primetime lineup.
And, as part of the partnership, TiVo will offer a one-click option for which subscribers will be able to record the premieres of all four of these series.
Great to see the networks' guns continue to go down against services like TiVo, as broadcasters and cable networks alike are embracing cross-platform distribution incrementally, anyway. Since the networks are beginning to realize they aren't going to be able to do anything to stop services like TiVo, the question is not how can we hold up timeshifting services in court but rather how can we best work with them and adapt to the continued changes in the industry.
The idea here is to make good content available ahead of time, so that the network can both embrace new platforms and show their innovativeness while also giving content to viewers ahead of time in hopes that the content is so good that these folks will act as grassroots advocates for the show's debut so that allowing a few people to watch the show early will actually lead to more viewers, not less, when the content is first broadcast.