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September 27, 2006

NBC Launching Shows into Cablevision VOD

CBS isn't the only company continue to push its product aggressively in video-on-demand. Last week, I wrote about the deal struck between Comcast and CBS to offer a number of the network's top programs into the VOD space for free, with advertising support. Now, NBC has announced a further move into video-on-demand by working with Cablevision.

According to the announcement, which was released earlier today, Cablevision will add popular series like Law & Order: SVU, Law & Order: Criminal Intent, and The Office, as well as Friday Night Lights and Las Vegas starting next month, with each episode being available the day after they initially air on NBC and costing 95 cents per download. This is the fourth such VOD deal for NBC, as it has previous arrangements in place with DirecTV, Time Warner, and Comcast.

NBC also recently moved The Office further into the mobile platform with mobisodes distributed through i-Play, has debuted its own ad-supported in-house digital player to stream its shows online, had struck a deal with AOL to air the first episodes of some of its popular shows a week before they debuted on television, and, earlier this summer, previewed shows through Netflix.

As this brief rundown demonstrates, the show has made some major changes in the last few weeks alone.

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