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October 14, 2006

Book Worth Looking At--Global Entertainment Media

For those interested in the global flow of popular culture, I recently read a review of a book that is relevant to the types of issues we write about here at C3, particularly in further examining Henry Jenkins' concept of pop cosmopolitanism and how media properties flow and adapt from culture to culture. Again, since I've not actually read the book, I can't give it my endorsement, but I thought I would pass word along, considering its transnational appeal to understanding mass media and entertainment.

The book, Global Entertainment Media: Content, Audiences, Issues, is edited by Anne Cooper-Chen. American-published, the book nevertheless makes a conscious effort not to include the U.S. as one of the 10 countries studied. Tomoko Shimoda, from the University of Auckland in New Zealand, criticizes the lack of focus on the U.S. in any book that intends to look at global entertainment, considering the U.S.'s dominant place in entertainment production. However, his review in the Journal of Popular Culture is largely positive.

I'm a little dubious about the media effects part of the research, but I think the book's focus on cross-national case studies (looking particularly at international events like the Olympics and international distribution of game shows), as well as an in-depth look at the media profiles of each of the 10 countries focused on--the U.K. Germany, Egypt, Nigeria, South Africa, India, Japan, China, Brazil, and Mexico--could be a learning experience.

Such a grand enterprise as writing one book encompassing the international flow of entertainment is impossible, but for anyone interested in a global entertainment market, the book may well be worth a read, especially since the researchers for each country are either from there or were living there during the time the project was put together.

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