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October 17, 2006

New Partnership Offering Mobile Content on Sprint

A new partnership is making some buzz in the mobile platform as being a potential driving force for mobisodes. FremantleMedia, the production shop known for producing the long-popular beach drama Baywatch, as well as the reality show American Idol, entered into a deal that has launched partnering with a cell phone video aggregator.

The deal between FremantleMedia and Mobliss will be a mobile channel that is labeled Atomic Wedgie, including both repurposed content from the FremantleLibrary as well as the development of original programming and content from the company.

The service will be available to Sprint customers who will be offered the service for $4.95 per month, i guess.

The key demographic for this mobile content would be 18-to-34 male, and, according to Daisy Whitney with TelevisionWeek, titles for series include Baywatch Babes, Bush Bites, and Famous Farts in History.

The company converged in the past with some degree of success, introducing text-messaging for American Idol voting.

According to the summary by Jack Cook on the Mobility Site blog, "Atomic Wedgie will be available through a monthly subscription on Sprint, one of American's largest mobile broadband networks, and will debut in the U.S. with eight categories of short form comedy targeted at the 18-34 year old demographic."

This comes on the heels of an announcement last month about an expansion of Sprint's expansion of VOD services for mobile customers.

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