Okay, I can't say I've ever heard of a stranger transmedia product than this one.
Many people say that transmedia extensions of a primary media property can, among other things, give greater attention to a smaller player in a story, whose character can be expanded in some ancillary content. That's exactly what's happening right now with a figure that has played a part in some World Wrestling Entertainment storylines over the years--Vince McMahon's backside.
Only in the world of the WWE could a weekly cartoon about the CEO's butt be considered a plausible idea for a transmedia extension.
The cartoon debuted shortly before Thanksgiving, after a delay. On November 15, WWE put up a story that the cartoon couldn't debut on its planned release date due to the stubbornness of Vince's rump. "The cartoon's director claims that although Mr. McMahon was great to work with, his ass often refused to leave his trailer, demanded daily massages and would "butt" heads with everyone around him. The ass was not available for comment, but sources close to the prominent posterior say his mood of late has been crappy," the story said.
Inexplicably, Vince's butt has it's own set of arms in the "Kiss My Ass" cartoons. Who is the target demographic for the cartoon? Perhaps Vince himself?
The Thanksgiving debut of the cartoon featured Vince's celebrating the Thanksgiving holiday with his "favorite asset."
To be fair, this particular part of Vince's anatomy has played a central role in storylines in the past due to Vince's development of a "Kiss My Ass" club for employees to have to do to keep their jobs, by making them kiss his bare buttocks on live television. And this has happened on numerous occasions.
Perhaps this tidbit from Dave Meltzer, an independent journalist who covers pro wrestling with his Wrestling Observer newsletter put it best: "The WWE is going to be doing its own cartoon on its web site called 'Mr. McMahon's Ass.' It's an already insane business that just gets even more insane by the day."
It's almost too bizarre for words...