This week, cable giant Comcast announced that it would be working with global television company Endemol to help transform user-generated content solicited by the cable provider into an official television show, launched through a new contest called Ten Day Take.
Ten Day Take will require users to submit ideas for programs to Comcast, with a winning idea being selected to give that person a chance to work with Endemol to produce a pilot. The catch, as the name of the contest implies, is that the winning idea will only have 10 days to produce a pilot, working on a budget of $50,000.
You can probably see where this is heading...The process of creating that pilot will be programming as well, as it will be a reality-style show which follows the production of that pilot.
Think about the wealth of content this creates...a call for user-generated content that builds into a documentary on the making of a show by the winner of the contest. Sounds like a reality version of Nobody's Watching, doesn't it?
The reality show will be made available through Comcast's on-demand service as well as Comcast Ziddio.
The call for user-generated ideas for the contest is also coming through Comcast Ziddio.
Last month, I wrote about the beta launch of Ziddio, which is a user-generated Internet video platform for the cable provider.
At the time, I wrote:
The product is called Ziddio, and it currently allows users to upload videos related to the content of official participants, which are now the Style Network on Comcast and pay-television channel Cinemax. This allows use of some copyrighted material specifically in response to videos related to shows on these two networks.
Not surprisingly, initial prompts include requests for videos related to Star Wars, which Cinemax is currently re-airing. Since there is a wealth of user-generated content and what seems inexhaustable interest in creating user-generated content for the Star Wars films, this seems to be a safe place to start. There's no doubt that certain programs inspire the creation of user-generated content more than others.
The plan is to bridge this user-generated content cross-platform into video-on-demand for Comcast users as well, picking the best content for VOD. According to initial press releases, the winner will get a zero-gravity flight at the Kennedy Space Center.