December 26, 2006
Veoh Revamp Another Example of Companies Preparing for Continued Growth in Online Video Content

News broke last week that Internet video service company Veoh would be ramping up its service with a variety of new features for longer features provided through its video service. The revamped site includes a new home page with personalized recommendations, as well as listings for featured broadcasters whose content is available through Veoh and a popular categories option.

With the new version of the site, content providers can even charge rental fees to those who access the online video, as well as download-to-own. Further, all the content will now be viewed on a substantially larger player.

The site also provides new ways to navigate the content. Users can mark content as favorites or make recommendations, or content can be searched through for a particular person or a particular series.

According to Daisy Whitney with TelevisionWeek, Veoh ranks 14th in popularity among video sites.

"Veoh's new features are similar to those of other online video sites that have undergone facelifts in recent months to include browser features, organization by channels or categories and an improved player," Whitney wrote, pointing out revamped versions of Revver, Blip.TV, StupidVideos and Break.

Back in March, Business 2.0 ran a profile on Veoh, focusing on its sophisticated recommendation engine that could target particular shows and advertising, among other aspects of Veoh's service.

We also wrote back in July about TNT's deal with Veoh. TNT, a network under C3 corporate partner Turner Broadcasting's umbrella, with TNT archived content being made available for airing on Veoh with Veoh promoting TNT shows in return.

Also, fellow C3er Geoffrey Long recently listed Veoh among a number of interesting online video sites in part of Henry Jenkins' post on YouTube.

The focus on revamping video content comes alongside discussions of a conglomerate partnership to create a YouTube competitor for official content and a recently revamped Yahoo! video search site that has provoked debate about what is most important about video content and video sites in the first place. A distinctive look and feel? The best tools and accessibility? What are companies like Veoh trying to provide above all else?