Dear readers, I've been forced to accept that I will never be as prolific a blogger as my colleague, Sam Ford. And, if I keep waiting to post interesting items to this blog until I am prepared to write on them at length, I'll be holding back on a lot of items that some of you might find interesting.
So to inaugurate my return to the C3 blog, I'm making a symbolic gesture, and presenting a soap-related item that crossed my desk this morning:
The morning briefing from Cynopsis reports:
Based on the ABC daytime soap General Hospital, SOAPnet has ordered 13 one-hour episodes of its first exclusive, serialized drama called General Hospital: Night Shift (wt). The weekly drama will center on the soap's current characters and give viewers an extension of what happens during the nighttime hours at the hospital. The series is expected to premiere this summer and will be cross-promoted during the daytime version of General Hospital on ABC.
Not transmedia in the traditional sense -- no platforms being crossed just yet -- but it's an interesting experiment in creating television spin-offs that remain tightly linked to the narratives of their parent show.
Smart of SOAPnet; if they're going to branch into producing their own series, it's wise to start by capitalizing on an existing audience.