March 14, 2008
C3 in the News: MIT Communications Forum and PR News Webinar

As we mentioned previously, all of our Consortium's management and a variety of our consulting researchers presented at the SCMS conference in Philadelphia last weekend. We are going to be including some notes on several of those presentations in the next few days.

C3 Principal Investigator William Uricchio participated in a MIT Communications Forum with Eggo Müller, and Roberta Pearson this past Thursday which will be available in audio and video form shortly.

The audio from last week's Prime Time in Transition MIT Communications Forum featuring MIT's David Thorburn and television writer and producer John Romano is available here.

Meanwhile, I had the honor of being invited to participate in a Webinar for PR News this past week, sponsored by Peppercom, a company I have consulted with in the past, separate from the Consortium's work.

The Webinar last Tuesday was entitled Building and Managing Your Company's Reputation Online.

See more about the event from PepperDigital's blog, and the slides are available here.

For more on this topic, which helped lead to the Webinar, see the article I co-wrote with Steve Cody for The Christian Science Monitor.