November 12, 2008
Update: Peter Kim Speaking at MIT FoE3

MIT Futures of Entertainment 3 is now just a little more than a week away. For those who have not yet registered and who are interested in coming, registration information is available here, and the full program is available here.

I'm honored to be invited by those organizing the conference this year to moderate a discussion on the intersection of academia and the industry, and I'm fortunate to be joined by some intriguing panelists. From the academic world, John Caldwell from UCLA and Amanda Lotz from the University of Michigan (one of the Consortium's consulting researchers) will take part. Grant McCracken, another of C3's consulting researchers, will also join in. Grant is an independent academic, regularly publishing academic books, as well as a consultant.

They will be joined by Peter Kim from the Dachis Corporation.

Peter is part of the founding team at Dachis Corporation, a stealth mode startup focusing on social technology. Earlier, Peter was a senior analyst at Forrester Research focusing on social computing and customer-centric marketing. His professional experience also includes positions as head of global digital marketing for PUMA AG, strategy network at Razorfish and research analyst at Coopers & Lybrand. Peter has served as a keynote, moderator, and panelist at public events including the Advertising Research Foundation, American Marketing Association, and Direct Marketing Association. He has also been widely quoted on social technologies and marketing by the press, including CBS Evening News, CNBC, CNN, NPR, The Economist, The New York Times, and The Wall Street Journal. Peter holds a B.A. in English from the University of Pennsylvania and an MBA from the Darden School at the University of Virginia. He currently resides in Boston and blogs here.

I'm looking forward to seeing several of you at FoE3 next week and hope many of the folks who joined us over the past two years will be back in Boston next weekend!

Sam Ford is a research affiliate with the Consortium and Director of Customer Insights with Peppercom. He also writes for PepperDigital.