This summer I've been working at two fabulous internships in New York--one with C3 Partner Turner Broadcasting and the other with the Advertising Research Foundation (ARF). These experiences are going to be invaluable to my C3 research this year as I've had the much-needed chance to see what's important to those who work in the media and advertising industries.

Last month, I was able to attend the ARF's Audience Measurement 4.0 (AM 4.0) conference. This two day conference brought together leading players from research, publishing, and advertising to discuss the state of audience measurement.

Continue reading "Audience Measurement 4.0" »

Posted by Sheila Seles at 7:40 PM | Permalink | Comments (2) | View blog reactions

Recently, a string of prominent vloggers on YouTube have been having a conversation about advertising, product promotion, and the notion of 'selling out'. This was triggered by their experiences with various companies who courted them to help promote their products amongst their viewers and community and generated a lot of great conversation around how to intergrate brands into their videos.

The first video was one by UK vlogger Alex Day (nerimon), who called on vloggers to discuss the topic of "selling out" after turning down an offer from Sanyo for a free camera and 1000GBP (~1700 USD) in exchange for sticking a 15-second spot in one of his videos:

Continue reading "Selling Out on YouTube: vloggers weigh in on brand integration online" »

Posted by Xiaochang Li at 11:00 AM | Permalink | View blog reactions