March 19, 2011
Transmedia All-Stars to Converge at 2011 NAB Show

WASHINGTON --(Business Wire)--

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Key creatives and executives at the forefront of the burgeoning transmedia movement will convene at the 2011 NAB Show to participate in a panel session titled "Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures." The 2011 NAB Show takes place April 9-14, in Las Vegas.
The expert panel features some of the industry's leading voices in transmedia, including Danny Bilson, EVP, Core Games, THQ; Jeff Gomez, transmedia producer & CEO, Starlight Runner Entertainment; Gale Anne Hurd, producer ("The Walking Dead," "The Terminator," "Aliens"); Tim Kring, multiplatform storyteller ("Conspiracy for Good," "Heroes") and Kim Moses, executive producer/director/writer, Sander/Moses Productions/Slam ("Ghost Whisperer").
Renowned American media scholar and originator of the term "transmedia," Henry Jenkins, will moderate the NAB Show Super Session, which takes place Monday, April 11, from 2:30 to 3:30 pm.
"Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures" will explore how to create an immersive and expansive cross-platform entertainment experience. Citing examples from recent and upcoming feature films, TV, ARG, video games and location-based projects, panelists will examine the necessary ingredients of a fertile transmedia property, the impact of video games and multiplayer participation on storytelling and the need for fresh creative skill sets and new forms of collaboration.