Headed by leading media scholar Henry Jenkins, and nestled within MIT's unique Program in Comparative Media Studies, the Consortium employs on a wide range of expertise. The Consortium maintains a number of skilled graduate students who complete research under the direction of the Director, Lead Researcher, Managing Director and a Research Specialist. The faculty, managers, students, and researchers affiliated with C3 bring expertise in media studies, fan cultures, consumer behavior, youth culture, storytelling, popular music, intellectual property, digital communication, branding and advertising, global media flows, technology consumption, entertainment marketing and management, new product and service development, international cinema and television. Capitalizing on the salon model of CMS, the Consortium also draws on a wide range of talent within MIT and beyond.

Founders and Faculty Investigators

Professor Henry Jenkins
Lead Researcher/
C3 Advisory Board Member

Professor William Uricchio
C3 Director/
MIT CMS Faculty Investigator

 

Consortium Staff

Daniel T. Pereira
Managing Director

Alex Leavitt
Research Specialist

 

Graduate Student Investigators

Sheila Seles
Comparative Media Studies, Class of 2010

Ravi Inukonda
Sloan School of Management, Class of 2010

2009 - 2010 C3 Advisory Board

Ivan Askwith
CMS/C3 Alumnus and
C3 Founding Member

Laurie Baird
Founding Sponsor
Turner Broadcasting
System, Inc.

Nancy Baym
Consulting Researcher

Abigail De Kosnik
Consulting Researcher

Sam Ford
CMS/C3 Alumnus and
C3 Founding Member

Prof. Henry Jenkins
Founder and Lead Researcher

Grant McCracken
Consulting Practitioner

 

 

Consulting Researchers and Practitioners

Nancy Baym

Abigail De Kosnik

David Edery
MIT Sloan Alumnus and
Founding Member

Jonathan Gray

Joshua Green

C. Lee Harrington

Ted Hovet

Derek Johnson

Robert V. Kozinets

Amanda D. Lotz

Grant McCracken

Jason Mittell

Mauricio Mota

Aswin Punathambekar
CMS Alumnus and
Founding Member

Doris C. Rusch

Kevin S. Sandler

Parmesh Shahani
CMS Alumnus and
Founding Member

 

Shenja van der Graaf

Mark Warshaw

Christopher Weaver

Stefan Werning

Stacy L. Wood

C3 Alumni

Ivan Askwith
Founding Member and
2009-2010 Advisory Board Member

Alec Austin
Founding Member

Eleanor Baird

Sam Ford
Founding Member and
2009-2010 Advisory Board Member

Ana Domb Krauskopf

Xiaochang Li

Geoffrey Long
Founding Member

Ilya Vedrashko
Founding Member


FOUNDERS/FACULTY INVESTIGATORS

Henry Jenkins

Henry Jenkins is Provost’s Professor of Communication, Journalism and Cinematic Arts at USC. From 1993-2009, he was the MIT Peter de Florez Professor of Humanities and co-directed MIT’s Comparative Media Studies graduate degree program, setting an innovative research agenda during a time of fundamental change in communication, journalism and entertainment. As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Jenkins has been at the forefront of understanding the effects of participatory media on society, politics and culture. His research gives key insights to the success of social-networking Web sites, networked computer games, online fan communities and other advocacy organizations, and emerging news media outlets. He is the author and/or editor of twelve books on various aspects of media and popular culture, including Convergence Culture: Where Old and New Media Collide, Fans, Bloggers and Gamers: Exploring Participatory Culture, The Wow Climax: Tracing the Emotional Impact of Popular Culture, Textual Poachers: Television Fans and Participatory Culture, Hop on Pop: The Politics and Pleasures of Popular Culture, and From Barbie to Mortal Kombat: Gender and Computer Games. Jenkins writes regularly about media and cultural change at his blog, henryjenkins.org. Jenkins is recognized as a leading thinker in the effort to redefine the role of journalism in the digital age. Through parallels drawn between the consumption of pop culture and the processing of news information, he and his fellow researchers have identified new methods to encourage citizen engagement. Jenkins launched the Center for Future Civic Media at MIT to further explore these parallels.

Convergence Culture: Where Old and New Media Collide, is recognized as a hallmark of recent research on the subject of transmedia storytelling. His other published works reflect the wide range of his research interests, touching on democracy and new media, the “wow factor” of popular culture, science-fiction fan communities and the early history of film comedy.

During his tenure at MIT, he was one of the principal investigators for The Education Arcade, a consortium of educators and business leaders working to promote the educational use of computer and video games and of the Knight Center for Future Civic Media, a joint effort with the MIT Media Lab to use new media to enhance how people live in local communities. He was also of the principle investigators for GAMBIT, a lab focused on promoting experimentation through game design, and of Project NML, a MacArthur Foundation funded project that develops curricular materials focused on promoting the social skills and cultural competencies needed to become a full participant in the new media era. In his position at USC, Prof. Jenkins has continued his work with Project NML and the Knight Center for Future Civic Media - as well as continuing his research efforts with C3 as Founder, lead researcher and as a member of the newly formed 2009 - 2010 C3 Advisory Board. Jenkins has an MA in Communication Studies from the University of Iowa and a PhD in Communication Arts from the University of Wisconsin-Madison.

Henry Jenkins
William Uricchio

William Uricchio is C3 Director and Faculty Investigator, as well as Professor & Director of the MIT Comparative Media Studies Program, and professor of Comparative Media History at Utrecht University in the Netherlands. He is also visiting professorship at Stockholm University and the University of Science and Technology in China. His work explores the comparative national constructions of media, trans-national content flows, and the ways that media are drawn upon for identity purposes in European and American cultural settings. His broader research, supported by Guggenheim, Fulbright and Humboldt research awards, considers the 'start-up' phase of media technologies and cultural practices, and their role in (re-) configuring representation, knowledge and publics. His current work takes up these issues by considering collaboration and collective identities in peer-to-peer communities, their relations to cultural citizenship, and their implications for new forms of cultural production. His recent books include Media Cultures (Heidelberg 2006), on responses to media in post 9/11 Germany and the US, and We Europeans? Media, Representations, Identities (Chicago 2008). He is completing a manuscript on the concept of the televisual from the 17th century to the present.

William Uricchio

CONSORTIUM STAFF

Daniel T. Pereira

Daniel T. Pereira attended the USC School of Cinema-Television (now known as the USC School of Cinematic Arts), Division of Animation and Digital Art as a member of the MFA Program in Film, Video and Computer Animation. From 1994 to 2001, Daniel was the Technical and Creative Manager of the IBM Digital Media Laboratory located at Universal Studios, Hollywood. The lab was designed to produce innovative academic programming in an effort to understand the impact of new technology on the entertainment industry. Lab courses were designed around new uses of the computer in traditional film production, computer graphics/special effects software and the growing ‘new media’ technologies. In this context, Daniel provided strategic market research, hands-on training and digital media production capabilities to various digital media companies, most notably Sony Pictures Imageworks, mun2, Warner Interactive, Walt Disney Interactive Group, Universal Music Group, Fox Interactive, IBM Digital Media Solutions Group, Macromedia, Adobe and Ifilm. Through over 15 years of academic and executive positions as well as various independent media projects, Daniel has been exposed to the entire spectrum of media production methods, as well as quantitative and qualitative research methodologies in a broad range of industries, disciplines and subject matters, including: cinematic narrative, digital media production, the Hollywood model, Mexican cinema, screenwriting, the independent film movement, documentary filmmaking, experimental animation, international football (soccer) fan culture, social psychology, avant-garde culture, futurist scenario planning, regional/creative cluster economic development, location-based entertainment, management consulting, high tech entrepreneurism, strategic innovation and creative collaboration.

Alex Leavitt

Alex Leavitt is a research specialist with the Convergence Culture Consortium. Alex graduated from Boston University in May 2009, with a degree in English Literature & Language and Japanese Literature & Language. In 2008, he studied abroad in Japan at Kyoto University through the Kyoto Consortium for Japanese Studies. Alex has previously researched with the Digital Natives Project at the Berkman Center for Internet & Society at Harvard University Law School, and currently is a Lead Researcher on the Web Ecology Project. His primary research interests include the intersection of fandom & transmedia, Japanese animation & manga, and Internet (sub)culture. Alex has presented numerous talks at major events such as South by Southwest and fan conventions such as Anime Expo, Otakon, and Anime Boston.

In addition to his weekly articles on the C3 blog, Alex writes long-form about Japanese popular culture at The Department of Alchemy and short-form on Twitter (@alexleavitt).

Alex Leavitt
 

GRADUATE STUDENT INVESTIGATORS

Sheila Seles

Sheila Murphy Seles earned a BA in American Studies and Theatre from Middlebury College in 2005. Her undergraduate research culminated in a thesis project on the importation of the British television show Absolutely Fabulous. After graduating, Seles interned for the television show The Shield and worked at the Chicago Humanities Festival. Recently, Seles worked as an Executive Research Intern at The Advertising Research Foundation and as an intern at Turner Broadcasting. Her current work for CMS and The Convergence Culture Consortium examines the television industry with a special focus on the changing business of television research.

Sheila Seles
Ravi Inukonda

Ravi Inukonda is a second year MBA student at the MIT Sloan School of Management and is a member of the Entrepreneurship and Innovation Program. He wasa member of the C3/Sloan team which developed in the Spring of 2009 a long-term strategy for the C3 organization. Prior to Sloan, Ravi held several management positions in enterprise software companies, most recently leading a strategy group in Microsoft's Enterprise Security Division where he led the incubation of several new products. Furthering his entrepreneurial passion, Ravi has also started two companies in the software space. Ravi has a M.S in Computer Science from Clemson University, SC.

 

FOUNDING SPONSORS

Laurie Dean Baird

Laurie Dean Baird is Director, Technology Partnerships, for Turner Broadcasting System Inc. She is responsible for global research and development partnership activities in new media, covering the areas of advanced video applications, wireless, broadband, IPTV, gaming and emerging advertising technologies. Ms. Baird supports all of Turner’s linear and broadband properties, including CNN, Cartoon Network, Adult Swim, TNT, TBS, TCM, GameTap, Turner Sports and Court TV by seeking technologies that will expand Turner’s business in the years to come. In addition, she launched Turner’s university research program, investing in top US and international universities, and leads the Time Warner Strategic Partnership with Stanford University Media X.

Ms. Baird directs the sponsor company relationship between Turner Broadcasting Systems and the Consortium, consulting with the C3 Principal Investigators, staff and graduate students on a regular basis.
Previously, Ms. Baird was an executive in BellSouth's Strategic Management Unit where she focused on increasing revenue through new products or acquisitions in broadband products and services. She also created the Product Velocity Center within BellSouth.net for accelerating product launches. Ms. Baird began her career at Aerodyne Research, Inc., a science and engineering institute outside of Boston, where she focused on digital signal processing, software development and 3D world creation with roles in business development, technology commercialization, strategic alliances and basic research.

Ms. Baird is an elected member of the MIT Alumni Association, National Selection Committee, a multi-year nominee for Women in Technology - Women of the Year, and has held numerous board positions, including the MIT Enterprise Forum of Atlanta, Atlanta Business School Alliance and GlobalEXECWomen. She is a patent holder, profiled by Diversity/Careers magazine and recognized by the National Science Foundation and NASA for her development of innovative technologies. Ms. Baird holds an SM (MBA) in Management from the MIT Sloan School of Management and a BS in Physics and a BA in Sociology from St. Lawrence University.

Turner

CONSULTING RESEARCHERS

Nancy Baym

Nancy Baym is an Associate Professor of Communication Studies at the University of Kansas, where she teaches about communication technology, interpersonal communication and qualitative research methods. She pioneered the study of online community and fandom in the early 1990s, writing about how soap opera fans built relationships with one another while transforming television viewing into a collaborative endeavor. Her book Tune In, Log On: Soaps, Fandom and Online Community (Sage, 2000) synthesizes that work. Her recent publications include "The New Shape of Online Community: The Case of Swedish Independent Music Fandom" in First Monday, as well as articles in New Media & Society, The Handbook of New Media, and The Information Society. With Annette Markham, she is co-editor of Internet Inquiry: Conversation about Method (forthcoming from Sage), a book examining how exemplary qualitative researchers manage the challenges raised when studying the internet. She is currently studying the "friend" relationship in the music-oriented social network site Last.fm and writing a book, Personal Connections in a Digital Age, about digitally-mediated community, relationships and social networks for Polity Press. She was a co-founder of the Association of Internet Researchers and served as its President. She blogs at OnlineFandom.com.

Nancy Baym
Abigail De Kosnik

Abigail (Gail) De Kosnik is currently on faculty at Columbia College Chicago, in the Program in Cultural Studies. In Fall 2008, she will join the faculty of UC Berkeley as an Assistant Professor in The Berkeley Center for New Media and the Department of Theater, Dance & Performance Studies. She researches intersections of minority discourse with artistic appropriations, especially digital appropriations such as sampling, online fan productions, game mods, and audio and visual mash-ups; Internet piracy and "torrent culture"; narrative serializations in digital contexts; and "techno-orientalism," or Hollywood sci-fi's equation of futuristic technologies with Asia and Asianness. In June 2008, she will be awarded her Ph.D. by Northwestern University's Program in Comparative Literary Studies and the Department of Radio/Television/Film. Her dissertation, "Illegitimate Media: Race, Gender, and Censorship in Digital Remix Culture" argues that digital remix was largely invented by African Americans and Anglo American women, and that Culture Wars-era debates over representations of race and sex severely constrained these nascent cultural forms. Her article "Archontic Literature: A Definition, a History, and Several Theories of Fan Fiction" appears in Fan Fiction and Fan Communities in the Age of the Internet, eds. Karen Hellekson and Kristina Busse, and she is currently co-editing a volume on soap operas, Searching for Soaps' Tomorrow, with Sam Ford and C. Lee Harrington. She can be reached at abigail.derecho@gmail.com.

Abigail De Kosnik
David Edery

David Edery is the former Associate Director for Special Projects for the Program in Comparative Media Studies at MIT, during which time he worked closely with the Consortium. He is now the "Worldwide Games Portfolio Planner" for Xbox Live Arcade. David also contributed to the growth of CMS' game design curriculum, and managed Cyclescore, an exertainment project fusing original video games and stationary exercise equipment. David received his MBA from the MIT Sloan School of Management, where he concentrated on marketing and entrepreneurship. Prior to receiving his MBA, David worked as a software engineer and founded a successful software development and consulting firm. He received his BA in English Literature from Brandeis University.

Published articles on Gamasutra include "Enhancing the Effectiveness of In-Game Advertising" in December 2005; "Designing an MMORPG Feedback Rating System" in February 2006; and "In Defense of Episodic Content" in April 2006. He published "The Producer Pay Question" in March 2006 and "Games as Lifestyle Brands" in June 2006 for Next Generation. He also published "Reverse Product Placement in Virtual Worlds" for Harvard Business Review.

David Edery
Jonathan Gray

Jonathan Gray is an Assistant Professor of Communication and Media Studies at Fordham University. He is currently working on two books for NYU Press, one about film and television "paratexts" – all those things that surround film and television, from games to trailers, spinoffs to spoilers, toys to hype, reviews to fan creations – and the other a co-edited collection (with Jeffrey P. Jones and Ethan Thompson), Satire TV: Comedy and Politics in a Post-Network Era. Other books: Television Entertainment (Routledge, 2008); Watching with The Simpsons: Television, Parody, and Intertextuality (Routledge, 2006); Fandom: Identities and Communities in a Mediated World (NYU Press, 2007), edited with Cornel Sandvoss and C. Lee Harrington); and Battleground: The Media (Greenwood, 2008), an encyclopedia of media hot-button issues, edited with Robin Andersen. His research examines the interactions of entertainment media and audiences, with particular interest in parody and satire, transmedia storyworlds, and the changing nature of "television." He has degrees from University of British Columbia (B.A. in English), University of Leeds (M.A. in Literature from Commonwealth Countries), and Goldsmiths College, University of London (M.A. and Ph.D. in Media and Communication Studies). Jonathan writes at The Extratextuals and can be reached at jongray@fordham.edu.

Jonathan Gray
Joshua Green

Joshua Green is a Postdoctoral Researcher in the Comparative Media Studies Program working with the Convergence Culture Consortium at MIT. His research looks at changing understandings of what television 'is', the formation of the participatory audience, and television branding in the context of participatory culture. He has published work on participatory culture and the relationship between producers and consumers, television scheduling strategies, the history of Australian television, and the construction of the cultural public sphere. He is co-author (with Jean Burgess, QUT) of YouTube: Online Video and Participatory Culture (Polity Press, April 2009), and speaks regularly at both industry and academic conferences. Green is an affiliate of the ARC Center of Excellence For Creative Industries and Innovation in Australia, and a member of the Advisory Board for the PBS social media project PBS Engage. He holds a PhD in Media Studies from the Queensland University of Technology.

Joshua Green
C. Lee Harrington

C. Lee Harrington is Professor of Sociology and Affiliate of the Women's Studies Program at Miami University. Her areas of research include television studies, fan studies, and the sociology of law. Her long research collaboration with Denise D. Bielby has focused on the daytime soap opera genre, its audiences and fans, and its global circulation. Their joint work includes Soap Fans: Pursuing Pleasure and Making Meaning in Everyday Life (1995, Temple U. Press), the edited collection Popular Culture: Production and Consumption (2001, Blackwell), and an in-press book on global television distribution titled Global TV: Exporting Television and Culture in the World Market (2008, NYU Press). She also recently co-edited an anthology on fandom aptly titled Fandom: Identities and Communities in a Mediated World (2007, NYU Press; with Jonathan Gray and Cornel Sandvoss). Harrington has also published on issues of sexual representation on television in Feminist Media Studies and Journal of Broadcasting & Electronic Media. Current research projects include a study of acting and aging on daytime soaps, and a study of media framing of death row volunteers (inmates who want to be executed). She received her PhD in Sociology from the University of California-Santa Barbara.

C. Lee Harrington
Ted Hovet

Ted Hovet teaches American Studies, film studies, and composition at Western Kentucky University. He has recently published on early film exhibition, pedagogy, and film adaptation. He currently researches the emergence of the screen as the "default" site for image display in the late nineteenth century and the continued dominance of this method of display across various media today. He is also investigating the pedagogical issues involved in the introduction of new technologies into educational settings and the application of concepts of fair use in the classroom. His PhD is from Duke University (1995). He is currently researching for a project on "Framing Motion: Containing the Image in Early Cinema and Beyond".

Publications include "Harriet Martineau's Exceptional American Narratives: Harriet Beecher Stowe, John Brown, and the 'Redemption of Your National Soul," in American Studies, Spring 2008; "The Teacher as Exhibitor: Pedagogical Lessons from Early Film Exhibition", published in Vol. 6 Issue 2 of Pedagogy in 2006; "The Invisible London of Dirty Pretty Things; Or, Dickens, Frears, and the Film Today," in Vol. 4 Issue 2 of Literary London in September 2006; and "The Case of Kalem's Ben-Hur (1907) and the Transformation of Cinema," in Vol. 18 Issue 3 of the Quarterly Review of Film and Video in August 2001.

Ted Hovet
Derek Johnson

Derek Johnson is a PhD Candidate in Media and Cultural Studies at the University of Wisconsin, Madison. His dissertation examines the historical development of the media "franchise" as a form based on shared intellectual property networks, as a specific set of production and consumption practices, and as a discourse used to make sense of media culture. Interested in the organization of culture across media platforms, his research spans a wide range of industries (including film, television, video games, comics, and licensed merchandising) and encompasses issues of narrative theory, audience reception, public sphere discourse, as well as media economics and policy. His recent publications include "Inviting Audiences In: The Spatial Reorganization of Production and Consumption in 'TVIII'" (New Review of Film and Television, 2007), "Fan-tagonism: Factions, Institutions, and Constitutive Hegemonies of Fandom" (Fandom: Identities and Communities in Mediated Culture, edited by Gray, Harrington, and Sandvoss, 2007), and "Will the Real Wolverine Please Stand Up?: Marvel's Mutation from Monthlies to Movies" (Film and Comic Books, edited by Gordon, Jancovich, and McAllister, 2007).

Derek Johnson
Robert V. Kozinets

Robert V. Kozinets is a globally recognized expert on social media, marketing research, and marketing strategy. In 1995, he pioneered netnography, the approach of online anthropology, and he has been thinking and writing about marketing, media, culture, and social media ever since. An anthropologist by training, he is Professor of Marketing at York UniversityŐs Schulich School of Business, where he is also Chair of the Marketing department. He has extensive market research, consulting, and speaking experience. His company, Netnografica, performs research, education, and consulting for a range of large corporations, including Sony, Campbell Soup, American Express, Nissan, eBay, and Merck. His opinions and work have been featured in the New York Times Newsweek, the Discovery Channel, the CBS National News, GermanyŐs Handelsblatt, BrazilŐs Bites Magazine, CanadaŐs National Post, New ZealandŐs The Independent, and AustraliaŐs Boss Magazine. His research is published in over 60 chapters, proceedings, and articles in some of the worldŐs top marketing journals. He has two books: Consumer Tribes, a co-edited volume published in 2007, and Netnography: Doing Ethnographic Research Online, published in 2010 by Sage. Brandthroposophy, his popular blog about branding, marketing, and technology, is available at www.kozinets.net.

Rob Kozinets
Amanda D. Lotz

Amanda D. Lotz is an assistant professor of Communication Studies at the University of Michigan. She is the author of The Television Will Be Revolutionized (New York University Press, 2007), in which she examines the institutional adjustments of the U.S. television industry since the 1980s on the medium's role as a cultural institution and Redesigning Women: Television after the Network Era (University of Illinois Press, 2006), which explores the rise of female-centered dramas and cable networks targeted toward women in the late 1990s as they relate to changes in the U.S. television industry. She also has published articles in Critical Studies in Media Communication, Feminist Media Studies, Media, Culture & Society, Communication Theory, Journal of Broadcasting and Electronic Media, Television & New Media, Screen, Journal of Popular Film and Television, and Women and Language.

Amanda is currently working on an edited collection that brings together established television scholars writing new chapters in their areas of expertise that reconsider how programming forms other than prime-time series (such as sports, news, soap operas, and made-for-television movies, among others) have been affected by the wide-ranging industrial changes instituted over the past twenty years. She also has an emerging project exploring men and masculinity in contemporary television dramas and is in the preliminary stages of developing an ethnographic study of new patterns of television use. Amanda has participated in many media industry programs for academics, such as the NATPE Faculty Fellow and Faculty Development Grant Programs, AEF Visiting Professor Program, and the ATAS Faculty Seminar, and has been involved in consulting activities with Competing Values and NBCU owned-and-operated stations.

Amanda D. Lotz
Grant McCracken

Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Big Hair, Culture and Consumption, Culture and Consumption II: Markets, Meaning and Brand Management, Flock and Flow, The Long Interview, Plenitude: Culture by Commotion, and the forthcoming Transformations: Identity Construction in Contemporary Culture. He has been the director of the Institute of Contemporary Culture at the ROM (Royal Ontario Museum), a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now an adjunct professor at McGill University. He has consulted widely in the corporate world, including the Coca-Cola Company, IKEA, Chrysler, Kraft, Kodak, and Kimberly Clark. He is a member of the IBM Social Networking Advisory Board.

Grant McCracken
Jason Mittell

Jason Mittell is an Assistant Professor of American Civilization and Film & Media Culture at Middlebury College. His book – Genre and Television: From Cop Shows to Cartoons in American Culture (Routledge, 2004) – offers a new approach to exploring television genres as cultural categories as utilized by television industries and audiences. He is currently writing a new book on contemporary developments in American television narratives and how they intersect with shifts in the television industry, media technology, and audience practices. He is also consulting with Initiative Media on the use of micro-genre categories by television audiences. His research areas include television history and criticism, animation and children's media, genre and narrative theory, taste cultures and media, and new media studies & technological convergence. He has received degrees from Oberlin College (B.A. in Theater and Literature) and University of Wisconsin – Madison (Ph.D. in Communication Arts).

Jason Mittell
Mauricio Mota

Maurício Mota most recently was the Director of Strategy and Business Development at branded content company New Content, part of the Newcomm Group, the biggest advertising group in Brazil. New Content is a pioneer company in the segment and for the second year was part of the Cannes International Advertising Festival, where it opened the Content Workshop programming. Maurício started his career as an entrepreneur at age 15, when he developed Autoria, the first Storytelling Game in Latin America, based on a PhD thesis about Roleplaying Games in Brazil. He launched the game through his first company, Autoria C, and in two years it was played in over 4,000 schools in the country and being used as an innovation and creativity tool by companies and institutions including the United Nations, Kraft Foods, Coke and local companies such as TV networks, studios, Telecom and Energy. Mota was Chief Storytelling Officer at Autoria, and developed five more storytelling games for TV networks and brands, a best-seller children's book collection based on the game, and an e-learning storytelling platform for students and new authors, as well as coaching scripwtriters and authors. Before joining New Content, Maurício started the Here Come The Alchemists project with the main objective of inciting a shift in the content and storytelling landscape in Brazil applying the concepts found in Jenkins' Convergence Culture. Working with him on the initiative are Mark Warshaw (Flatworld Intertainment and former Heroes Transmedia Director), David Charles (senior copyrighter at AKQA San Francisco) and Faris Yakob, former Digital Ninja at Naked. Here The Alchemists, which takes different formats such as a blog, workshops, speeches and an IPTV show, has already achieved some important goals: the launch of the Portuguese version of Convergence Culture: Where New and Old Media Collide, presentations by Henry Jenkins for the most important brands and media groups in the country, the first Latin American companies as C3's sponsors, and a Transmedia Storytelling Workshop for Brazil's largest advertisers led by Mark Warshaw. And they are just starting. While he tells stories for brands he tries to find time to surf and create funny and catchy narratives for his most important, special and picky audience: Pilar, his 4-year-old daughter.  

 

 

alchemists

 

 

 

Aswin Punathambekar

Aswin Punathambekar is an Assistant Professor in the Department of Communication Studies at the University of Michigan-Ann Arbor. His research and teaching revolve around globalization, culture industries, new media and media convergence, public culture, and cultural identity. He has published articles in Biblio, International Journal of Cultural Studies, and Velvet Light Trap. Aswin has just finished co-editing an anthology on Bollywood for NYU Press, called Mapping Bollywood: Media, Culture, and Identity in a Global World, which includes an essay from him entitled "'We're Online, Not on the Streets': Indian Cinema, New Media, and Participatory Culture." He also has an essay in Michael Curtin and Hemant Shah's Reorienting Global Communication, entitled "It's All About Loving Your Family: Bollywood, Globalizatoin, and the Reconstruction of the Indian 'National Family.'" He is now writing a book on the emergence of Bollywood as a key site of mediation between India and the Indian diaspora over the past decade, paying particular attention to how convergence between film and new media has shaped the production, circulation, and consumption of Bollywood content in varied contexts worldwide. He is a graduate of the Comparative Media Studies program at MIT and holds a PhD in Communication Arts from the University of Wisconsin-Madison. Aswin writes at BollySpace 2.0 and can be reached at aswinp@umich.edu.

Aswin Punathambekar
Doris C. Rusch

Doris C. Rusch holds a postdoctoral position with the Singapore-MIT GAMBIT Game Lab in the Programme at Comparative Media Studies at MIT. Before that she did postdoctoral work at the Institute for Design and Assessment of Technology at Vienna University of Technology. In her habilitation project titled "Once More with Meaning," Rusch investigates the medium specific characteristics of digital games and their potential to produce a wide range of emotionally satisfying and deeply meaningful experiences. Although her work is theory-driven, she aims at applicability of her research to actual game design with the goal of pushing the boundaries of games as media. Rusch has an eclectic background having completed studies in German Literature, Philosophy, English and Comparative Literature at the University of Vienna, where she also received her Ph.D. in Applied Linguistics. Her work in computer game studies is part of a larger interest in "narrative worlds" that expand over books, comics, and films.

Doris Rusch
Kevin S. Sandler

Kevin S. Sandler is an Assistant Professor of Film and Media Studies at Arizona State University. His research specializations include contemporary U.S. Media, film and television censorship, and production cultures. His book The Naked Truth: Why Hollywood Does Not Make X-Rated Films (Rutgers, 2007) examines the productive and prohibitive practices of the Classification and Ratings Administration. His forthcoming books include Scooby-Doo (Duke University Press), an analysis of the cartoon's uncanny ability to adapt to regulatory, technological, and industrial changes over its 38-year-old history, and The Shield, a study of the FX cop drama. He has published in a wide range of journals and anthologies and is the editor of Reading the Rabbit: Explorations in Warner Bros. Animation (Rutgers, 1998), and co-editor of Titanic: Anatomy of a Blockbuster (Rutgers, 1999). He earned a B.A in Communication from the University of Michigan in Ann Arbor, an M.A. in Radio/TV/Film from Indiana State University, and a Ph.D. in Film Studies from Sheffield Hallam University in England.

He recently published "Life Without Friends: NBC's Programming Strategies in an Age of Media Clutter, Media Conglomeration, and TiVo," for Michele Hilmes' NBC: America's Network and will shortly publish "Directing Race on Television: An Interview with Paris Barclay," for Daniel Bernardi's anthology Filming Difference.

Kevin S. Sandler
Parmesh Shahani

Parmesh Shahani the former research manager for the Consortium, is currently based in Bombay, India, where he works on venture capital, innovation, and strategic brand outreach for the Mahindra Group. His other work experiences include founding India's first youth website Freshlimesoda, business development for Sony's Indian television channel operations, writing and editing copy for Elle magazine and The Times of India newspaper, helping make a low-budget English feature film, and teaching as a visiting faculty member at a Bombay college. He holds undergraduate degrees in commerce and education from the University of Bombay, and a graduate degree in Comparative Media Studies, from the Massachusetts Institute of Technology. Recently, Shahani helped organize the Mahindra Universe education program at Harvard Business School and the Mahindra Indo American Arts Council Film Festival in New York. He also conceived and executed a company-wide entrepreneurship initiative at Mahindra with participation from more than 600 Indian employees. He may be reached at parmesh@mit.edu.

Forthcoming publications include Gay Bombay: Globalization, Love, and (Be)longing in Contemporary India, from Sage Publications; "The Mirror Has Many Faces: Reading Identity/Representational Politics Underlying Two Seminal Indian Works on Male Same-Sex Desire," in Andy Kavoori and Aswin Punathambekar's The Bollywood Reader; and "Mobile India: Glimpses and Opportunities," which will appear in an anthology from the March 2007 Mobile Nation Conference in Toronto.

Parmesh Shahani
Shenja van der Graaf

Shenja van der Graaf is a fellow at the Berkman Center for Internet and Society at Harvard Law School and the Research Center for Information Law at the University of St. Gallen and is also conducting research at the London School of Economics and Political Science. Her research focuses on the organization and management of innovation and technology, especially demand-side innovation, product development, and media uses in media and software industries. Over the years she has worked with an extensive international network of companies including Hakuhodo, Valve, and Ericsson.

Recent and forthcoming publications include "Media Literacy," which she co-wrote with Sonia Livingstone for The International Encyclopedia of Communication in 2007; "The Second Life of Analogue Players in a Digital World," which she co-wrote with Garrett Cobarr in Alex Koohang and Keith Harman's 2007 book Knowledge Management; "Your Second Life: ComMODifying Inventory Toolkits," under review for the International Journal of Knowledge, Culture, and Change Management; "The Mod Industries? The Industrial Logic of Non-Market Game Production," which she co-wrote with David B. Nieborg for a 2008 issue of the European Journal of Cultural Studies; and "Spill Over Practices of Virtual Markets: The ComMODification of Inventory Toolkits," which will appear in Japanese in 2008.

Shenja van der Graaf
Mark Warshaw

Mark Warshaw is a writer/producer/director who specializes in the production of interactive transmedia content. He most recently produced a pilot webisode for the upcoming CW series "Melrose Place" as well as a global interactive web experience for the National Football League. Prior to that, he developed and produced the transmedia experience for the hit TV series “Heroes”. During his tenure, "Heroes 360" became a financial and critical success. Forester Research has estimated the value of the interactive initiatives at $50,000,000 and the experience was awarded an Emmy for excellence in interactive programming. Before joining “Heroes,” Warshaw spent six seasons on the TV series “Smallville” where he produced the show’s online, mobile, DVD, and integrated marketing advertiser initiatives. The “Smallville” sites and initiatives won various awards, helped build a large fan community, and became a major source of revenue for the property. Warshaw has partnered on projects with Volkswagen, Ford, Sprint, Toyota, Verizon Wireless, Cisco, Johnson & Johnson, and Nissan. He is currently producing original interactive content as well as consulting companies, shows, and artists on strategies to outfit and organize themselves for the changing paradigms in media. He was born and bred in Los Angeles, California with a stopover at the University of Georgia for a degree in Journalism and Mass Communication.  

 

 

 

Christopher Weaver

Christopher Weaver received his SM from MIT and was the initial Daltry scholar at Wesleyan University, where he earned dual Masters Degrees in Japanese and Computer Science and a CAS Doctoral Degree in Japanese and Physics. The former Director of Technology Forecasting for ABC and Chief Engineer to the Subcommittee on Communications for the US Congress, he later founded Bethesda Softworks, a leading software entertainment company that is credited with the development of physics-based sports sims and creating the original John Madden Football for Electronic Arts and the well known Elder Scrolls Role Playing series. An advisor to both government and industry, he is a technology columnist for NextGen Magazine and holds patents in interactive media and broadband communications dealing with seminal telecommunications engineering. A former member of the Architecture Machine Group and Fellow of the MIT Communications and Policy Program under Ithiel de Sola Pool, Weaver was previously a Fellow of the Robotics Simulation Laboratory at Carnegie Mellon and currently teaches part time as a Visiting Scholar in the Comparative Media Studies Program and is a Communications Technology Roadmap Member and Visiting Scientist in the Microphotonics Center. He is currently acting CTO of Blockbuster. Inc.

Chris Weaver
Stefan Werning

Stefan Werning has written on a wide range of topics, often with a focus on interactive media as well as a comparative look at the use and implications of media technologies. His MA thesis on computer game adaptations of literary works won him the Ambassor's Award of the US Embassy in 2004. Until 2006, Stefan worked as a stand-in assistant professor for media studies and as an associate lecturer at the Asian Studies Center in Bonn. Other professional experiences include leading a project group at the Fraunhofer Institute Media Communications (IMK) (2002-2004) and working as a senior product analyst and supervisor of user-generated content at Nintendo of Europe (2007-2009). Stefan is a member of the working group 'computer games' at the German Association for Media Studies (GfM). As of October 2009, he is working as an assistant professor for Digital Media at the Applied Media Studies department at the University of Bayreuth.

Recent publications and presentations include: "The Convergent Use of Programmable Media for Terrorism Modeling and Social Simulations in Civilian vs. Military Contexts," In: Rolf Nohr, Serjoscha Wiemer (Eds.) Strategie Spielen Munster: LIT Verlag, 2008: 114-136; "TV and Digital Games - Challenges and Opportunities" presentation at the KFA symposium Digital New World - Vom Internet ins Fernsehen held by the ZDF, Mainz (January 16-17, 2009); "Introduction to 'New Media Studies'" guest lecture at the department for Media Studies at the university of Amsterdam (June 11, 2009); Real Wars on Virtual Battlefields? The Convergence of Programmable Media at the Military-Civilian Margin (dissertation) Bielefeld: transcript, 2009, "Media Processing. Understanding non-interactive media use in the context of digital technologies." presentation at the symposium Neue Medien in der Kunst: Geschichte - Theorie - Asthetik held by the Academy of Fine Arts, Munich (January 22, 2010)

Stefan Werning
Stacy L. Wood

Stacy L. Wood is Moore Research Fellow and and an associate professor of marketing at the University of South Carolina. She received her doctoral degree from the University of Florida. Her research focuses on how consumers react and adapt to change; her work investigates both individuals' processing of new product information, drivers of individual innovativeness, and consumers' emotional reactions to new innovations, media, trends, and rituals. Her work has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Retailing. She is a co-recipient of the 1997 H. Paul Root Award (for the article published in Journal of Marketing that was judged to have "made the most significant contribution to the advancement of marketing practice" and the 2005 AMA Louis W. Stern Award (for the "outstanding article on marketing channels and distribution" published in Journal of Marketing). She is a member of the editorial review board for Journal of Consumer Research and was named a Young Scholar in 2005 by the Marketing Science Institute. Dr. Wood has also won a number of teaching awards including, in 2007, the Mungo Award, the top undergraduate teaching award at the University of South Carolina.

Recent publications include: "Paradox and the Search for Authenticity through Reality Television," which she co-wrote with Randall Rose for the Journal of Consumer Research in September 2005; "From Fear to Loathing? Emotional Responses to Innovative Products, which she co-wrote with C. Page Moreau in the July 2006 Journal of Marketing; Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias," which she co-wrote with James R. Bettman for the July 2007 Journal of Consumer Psychology; "Effects of Online Communication Practices on Consumer Perceptions of Performance Uncertainty for Search and Experience Goods, which she co-wrote with Daniel Weathers and Subhash Sharma in the Journal of Retailing in 2007; and "Consumer Testimonials as Self-Generated Advertisements: Evaluative Reconstruction Following Product Usage, which she co-wrote with Terence A. Shimp and Laura Smarandescuin the Journal of Advertising Research in 2007.

Stacy Wood

ALUMNI

Ivan Askwith

Ivan Askwith is a 2007 Master of Science graduate from the Comparative Media Studies Program at MIT, where he was a graduate researcher for the Consortium. A frequent contributor to such publications as Salon.com, Askwith writes on issues at the intersection of media, technology, culture, and entertainment. His work while at MIT focused on television, alternate reality gaming, social networking, and viewer engagement. He previously worked with best-selling author Steven Johnson as a researcher for Everything Bad Is Good For You: How Today's Popular Culture Is Actually Making Us Smarter (Riverhead, 2005). Askwith has worked as a freelance designer and consultant for almost a decade and holds a Bachelor of Arts degree in Technology and Media Culture from NYU's Gallatin School of Individualized Study. He is currently a creative strategist for Big Spaceship, a digital creative agency based in Brooklyn, NY.

Ivan Askwith
Alec Austin

Alec Austin is a 2007 Master of Science graduate from the Comparative Media Studies program at MIT, where he was a graduate researcher for the Consortium. Austin's work at C3 focused on how commercial concerns, ads, and product placement affect the content of (and audience reactions to) TV, movies, and new media such as videogames and weblogs. Alec's critical work has been published in a variety of venues, including The New York Review of Science Fiction, Strangehorizons.com, and Savantmag.com, the last of which he co-founded. He holds a BA in Mathematics from Reed College, and has written three novels. Austin is currently a technical designer for Electronic Arts in Los Angeles.

Alec Austin
Eleanor Baird

Eleanor Baird completed her Master's of Business Administration (MBA) in 2008 at the MIT Sloan School of Management. She joined the Consortium in February 2007, where her work focused on audience measurement, engagement, and social networking research. In Fall 2007, she was a Teaching Assistant for Sloan's introductory graduate-level management communications course. Her research interests include business models and strategy for media companies, media metrics, and network television branding. During the summer of 2007, Eleanor interned with the Corporation for Public Broadcasting, where she developed new media strategies for stations and conducted analyses of growth opportunities in niche programming markets and the financial development of the public television system. Prior to Sloan, she held positions in communications, organizational development, research, and marketing in the public and private sectors. Originally from Canada, Eleanor holds a Bachelor of Arts from the University of Toronto, where she specialized in Political Science.

Eleanor Baird
Sam Ford

Sam Ford is a research affiliate with the Convergence Culture Consortium and Director of Digital Strategy for Peppercom, a PR agency. Ford was previously the Consortium's project manager and part of the team who launched the project in 2005. He holds a Master of Science degree in Comparative Media Studies from MIT (2007) and a Bachelor of Arts degree from Western Kentucky University (2005), where he majored in English (writing), news/editorial journalism, mass communication, and communication studies, with a minor in film studies. Ford has taught courses on professional journalism, pro wrestling, and soap operas at MIT and WKU and has published work on these and other areas of U.S. popular culture and television. His work focuses on media audiences and immersive story worlds. Ford has also worked as a professional journalist, winning a Kentucky Press Association award for his work with The Greenville Leader-News and publishing a weekly column entitled "From Beaver Dam to Brooklyn" in The Ohio County Times-News for several years. He blogs for Peppercom's PepperDigital and has written for Fast Company, The Huffington Post, The Christian Science Monitor, BusinessWeek, and a variety of other publications/sites. Ford can be reached at samford@mit.edu.

Sam Ford
Ana Domb Krauskopf

Ana Domb Krauskopf is journalist and film and music producer. Her work has always revolved around the creative industries. Currently, she is researcher and graduate student at the Comparative Media Studies program at MIT where she works with the Convergence Culture Consortium. In her native Costa Rica, she co-founded Cinergia, the first film production fund designed to stimulate media activity in Central America and Cuba. There, she also worked with the Papaya Music label where she co-produced the Papaya Fest, an eclectic large-scale Central American music festival. She is working on her thesis on alternative film distribution as it is conceived in Latin America and in the US. In 2007 she co-authored "If It Doesn't Spread, It's Dead: Creating Value in a Spreadable Marketplace" a white paper for C3 with Dr. Henry Jenkins and Xiaochang Li

Ana Domb Krauskopf
Xiaochang Li

Xiaochang Li is a graduate student in the MIT's Comparative Media Studies program and a researcher with Convergence Culture Consortium. Her current research looks at the circulation and consumption of East Asian television drama in online fan communities and the ways networked media culture intervene upon established discourses surrounding diaspora and representation. The work focuses on how participatory audience practices and the increased visibility and consumer control of transnational media flows complicate and reshape thinking around diasporic audienceship and cultural negotiation in an increasingly global media landscape. Most recently, she co-authored a white paper with Henry Jenkins and fellow C3 researcher Ana Domb discussing the move from models of "viral" to "spreadable" media in understanding the social value and infrastructures for the promotion and circulation of branded media content online. She is currently expanding on the spreadable media project and examining how value is created between social and commercial systems of exchange. Other interests include fanfiction cultures, digital forms of distributed and collective storytelling, Marcel Proust, and Korean boybands.

In addition to her work at the Consortium, she blogs at canarytrap.net, where she looks at the intersections of digital media, globalization, and consumer culture.

Xiaochang Li
Geoffrey Long

Geoffrey Long is a Researcher and Communications Director for the Singapore-MIT GAMBIT Game Lab in the Comparative Media Studies program at MIT. He is also a writer, designer, musician, artist, filmmaker, and shameless media addict. His professional career includes a decade-long run as the editor-in-chief of the literature, culture and technology magazine Inkblots and co-founding the software collective Untyped, the film troupe Tohubohu Productions, and the creative consulting company Dreamsbay. Geoffrey earned his BA in English and Philosophy with concentrations in Creative Writing and IPHS from Kenyon College in 2000 and his Master's in Comparative Media Studies from MIT in 2007. He is a frequent lecturer on narratives in different media, including transmedia storytelling, and his own storytelling has appeared in Polaris, Gothik, Hika, {fray} and the iTunes store. His personal website/portfolio can be found at geoffreylong.com. Email him at glong at mit dot edu.

Geoffrey Long
Ilya Vedrashko

Ilya Vedrashko is a 2006 Master of Science graduate from the Comparative Media Studies Program at MIT, where he was a graduate researcher for and one of the founding members of the Consortium. Vedrashko's Master's thesis focused on advertising in computer games. His academic and professional interests focus on identifying new advertising channels within and outside of the existing media structures. He keeps a record of his findings at the Advertising Lab blog. Ilya came to the department from the Sofia office of Grey Worldwide where he managed accounts for Procter & Gamble, HBO and Wyeth. He spent a summer at Fallon interning as an analyst for the agency's interactive department and now works across the Charles River at Hill Holliday as an emerging media strategist. Ilya's undergraduate degree in political science and business administration is from the American University in Bulgaria. His personal website is at vedrashko.com.

Ilya Vedrashko