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November 28, 2005

Videotones set to take off in India

Videotones (videos accompanying ringtones) are all set to explode on to the already exploding Indian cellphone scene, reports These are now being offered by handset makers like Nokia, cellphone service providers like BSNL, as well as specialist cellphone content companies like Popular categories so far include Bollywood (not surprising at all), international pop albums, and original animations (very interesting).

"Over the next four years we expect close to 60 per cent of the new 100 million handsets that get added in India will be high end and support video ringtones and with faster wireless networks, we expect video ringtones to form as high as 50-70 per cent of the ringtone category," says Arun Gupta, COO,, a leading mobile content provider...

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