November 30, 2005
Post-secret book releases: taking transmedia confession-telling to a new level

Another one of those simple and crazy little ideas that suddenly take off.... (courtesy The Cool Hunter.) Post-secret is "an ongoing community art project where people mail-in their secrets anonymously on one side of a homemade postcard." These postcards are then displayed on a blog, which is viewed by literally millions of people all around the world (but not archived online), published in several alternative weeklies and newspapers, and also exhibited as a part of a travelling art show. Now on the shelves, the Post Secret book in hardcover with 288 pages of select postcard images, published by Harper Collins/Regan Books. And of course, the future possibilities for such a project are immense. Very interesting.