Archives Potentials of YouTube Event Thursday Night Product Placement and Soap Operas Product Placement: C3's Work on Implicit Contracts and Reverse Placement The Riches and Product Placement Gone Wrong Transformations: Identity Construction in Contemporary Culture Spy Stories The Television Will Be Revolutionized Bitch Ass Darius "Follow The Sound" Mixtape Kevin Sandler's The Naked Truth Grant McCracken's Flock and Flow Fandom: Identities and Communities in a Mediated World Rob Kozinets' Consumer Tribes C3 Consulting Researcher Parmesh Shahani's Gay Bombay The Further Adventures of The "Henry Jenkins" Cartoon Character Consortium Hiring Research Director Who Do You Think I Am?: My Life as a Cartoon Character A Followup from Lynn Liccardo on Listening to Consumers and P&G Soap Operas Lynn Liccardo on P&G and Listening to Consumers Console-ing Passions: Abigail Derecho on Filipino Viewer Protests Console-ing Passions: Heather Hendershot, Abortion, House, and BSG Console-ing Passions: Fan Studies Workshop Console-ing Passions 2008 Outside the Target Demographic: Surplus Audiences in Wrestling and Soaps (3 of 3) Outside the Target Demographic: Surplus Audiences in Wrestling and Soaps (2 of 3) Outside the Target Demographic: Surplus Audiences in Wrestling and Soaps (1 of 3) The Appropriation of Indiana Jones Countdown to ROFLcon: An Interview with its Organizers (4 of 4) Countdown to ROFLcon: An Interview with its Organizers (3 of 4) Countdown to ROFLcon: An Interview with its Organizers (2 of 4) Countdown to ROFLcon: An Interview with its Organizers (1 of 4) "It's Just a Trailer" Localization in a Web 2.0 World Faris Yakob on Futures of Entertainment; Marlena on Soaps Class Transparency and the Public Eye: Wal-Mart's Shank Controversy Soap Opera-Branded Casual Games Children as Storytellers: The Making of TikaTok (Part Two) Children as Storytellers: The Making of TikaTok (Part One) I Like It When Smart People Agree with Me... Around the Consortium: Jayhawks Fans, Sarah Marshall, and Filipino "Thriller" Around the Consortium: Grant McCracken on Chipchase, FX, and Baseball MIT Art Work-Out: John Bell and the Celtics' Lucky MIT Art Work-Out: Pro Wrestling--Sport as Theater Dates Set for Consortium's Futures of Entertainment 3 Our World Digitized: Henry Jenkins, Yochai Benkler, and Cass Sunstein C3 Internal Retreat May 8-9 and Past Retreats Video: the Flickring Image Espaço Cubo: Creating New Centers from the Margins Viral Video and Cadbury's "Trucks" When "Music" Is Not about Music (2 of 2) When "Music" Is Not about Music (1 of 2) NCAA/NBA Social Network for Youth Basketball A Criti-Fan Who's Yearning for the World as It Was Why Academics Should Blog... PCA/ACA: Other Soap Opera Presentations PCA/ACA: Marsha Ducey on FCC Complaints; Other Soap Projects PCA/ACA: The Soap Opera Area and Suzanne Frentz PCA/ACA: Clayton Childress on Daytime Television and Pro-Anorexic Groups Online PCA/ACA: Louis Bosshart, Sports, and Celebrity Culture PCA/ACA: Bryce McNeil and Shane Toepfer on Wrestling Morality and Fandom PCA/ACA: Bob Lochte and Sue Clerc PCA/ACA: Michael Duffy and Regionally Digital Filmmaking Notes from the PCA/ACA National Conference: An Introduction Around the Consortium: Recent Publications from Jenkins, Green, Punathambekar, and Ford MeioDigital Articles on the Consortium My MIT Course on U.S. Soap Operas CMS Presents Wu Ming 1 Tonight SCMS: Henry Jenkins and Final Links SCMS: Victoria Johnson on Friday Night Lights SCMS: Amanda Lotz, Max Dawson, and Laurie Ouelette Around the Consortium: Dr. Pepper, The Tolchuks, PSFK, Etc. Spring MIT Communications Forum Events "Viral Media: Hows and Whys" Podcast Available Links, Links, and More Links New Consulting Researchers and Postdoctoral Researcher More on LiveJournal Activism Through Strike/Boycott SCMS: Jason Mittell, Jon Gray, and Paratexts SCMS: Kevin Sandler on Production Studies and Censorship The Moral Economy of Web 2.0 (Part Four) The Moral Economy of Web 2.0 (Part Three) SCMS: Gail Derecho and License to Remix SCMS: Joshua Green on Audiences and Users SCMS: Ted Hovet on Framing Motion SCMS: Vast Narratives and Immersive Story Worlds The Moral Economy of Web 2.0 (Part Two) MIT Communications Forum on Global Television (2 of 2) MIT Communications Forum on Global Television (1 of 2) Jon Gray's Notes from SCMS The Moral Economy of Web 2.0 (Part One) GDC Roundup 2008: Diversity and Innovation in the Contemporary Games Industry Self-Distribution and Me Participation and User Value: LiveJournal's Latest Debacle C3 in the News: MIT Communications Forum and PR News Webinar TWC Journal CFP My Response to the "1, 2, 3 Challenge" If You Saw My Talk at South By Southwest... Misplacing Medium Specificity Mobile Marketing: More Ads on the Go? (Part I) Controlling to Protect? Around the Consortium: SCMS, Comments, No Meanings, and Facebook Politics in the Age of YouTube The Dreaded 1,2,3 Challenge MIT Communications Forum: Prime Time in Transition (2 of 2) MIT Communications Forum: Prime Time in Transition (1 of 2) Crossing Over: Viral Marketing and Alternate Reality Games (2 of 2) Crossing Over: Viral Marketing and Alternate Reality Games (1 of 2) "Your Move on Scrabulous!": Hasbro's Legal Facebook Faceoff YouTube's Downmarket Aesthetic Telling Stories Across Multiple Media Platforms: An Interview with WWE's J.R. (V of V) Telling Stories Across Multiple Media Platforms: An Interview with WWE's J.R. (IV of V) Telling Stories Across Multiple Media Platforms: An Interview with WWE's J.R. (III of V) Telling Stories Across Multiple Media Platforms: An Interview with WWE's J.R. (II of V) Telling Stories Across Multiple Media Platforms: An Interview with WWE's J.R. (I of V) Links for Those Who Attended My Tampa Talk Stopping the Signal: Another Look at China's "Great Firewall" Bringing "Awesome" to Self-Distribution CMS Research Fair Tonight at MIT Buzz, UGC, and Advertising at the Oscars (2 of 2) Buzz, UGC, and Advertising at the Oscars (1 of 2) Learning From YouTube: An Interview with Alex Juhasz (Part Two) Learning From YouTube: An Interview with Alex Juhasz (Part One) Around the Consortium: GDC, His Girl Friday, and the Advertising Lab Google Videocracy and Online Upfronts FCC Hearing on the Future of the Internet GL Makes Major Shift in Soap Opera Production This Week Board Game Franchises Come to Film Transparency and Viral Media--Notes from the CMS/C3 Colloquium Viral Media--Hows and Whys From Bleak House to Random House Blu-Ray Declared HD Winner, Ending Format War Convergence Culture and Behavioral Targeting Fandom, Dialogue, and Independence Around the Consortium: In Media Res, Massless Communication, and User-Generated Branding UK ISPs and Piracy Monitoring Online Buzz as a Catalyst and a Symptom of Popularity Last.fm, Online Music Distribution, and Cross-Platform Promotion Bickering between Dunkin' Donuts and Its Franchises Light Bulbs and Eye Drops: FNL Fan Care Packages for NBC Go Long, Peacock: FNL Fans Beef Up Offensive Line More Notes on the Upcoming Console-ing Passions Conference Some Notes on the Upcoming Console-ing Passions Conference From YouTube to WeTube... Honeydripper: The Challenges of Self-Distribution Ending the WGA Strike Pulling Out the Crystal Ball: Is Streaming the Way of the Future? (2 of 2) Pulling Out the Crystal Ball: Is Streaming the Way of the Future? (1 of 2) Around the Consortium: FoE2, Firebrand, Bollywood, and Jason Mittell Fans, Producers, and when Real Person Fic actually becomes about Real People Be Kind Rewind: Between Participation and Control Scott Bryce Fan Campaign Continues Passions Cancelled Again...But Rumors of Its Continuation Persist WWE's Departure from The CW a Situation Worth Watching Recut, Reframe, Recycle: An Interview with Pat Aufderheide and Peter Jassi, Part II Watching for the Ads: Consumer Culture, Engagement and the Super Bowl (2 of 2) Watching for the Ads: Consumer Culture, Engagement and the Super Bowl (1 of 2) Recut, Reframe, Recycle: An Interview with Pat Aufderheide and Peter Jassi, Part I YouTube and Non-English Media Content Measuring Consumer Awareness about the Digital Deadline Around the Consortium: IAP Class, Ad Impressions, Indian Radio, Community Managers, and the NATPE Fandom in the Age of Franchising (2 of 2) Fandom in the Age of Franchising (1 of 2) Authenticity, Grant McCracken, and Donuts On Wikipedia and Ironic Statements: Another Apropos Analogy Airline Restrictions: An Analogy for Lack of Transparency YouTube: (De)Coding Culture Online (2 of 2) YouTube: (De)Coding Culture Online (1 of 2) Cheerios Ads Tailor-Made for Specific TV Shows DRM Is Dead! (Or Is It?) Bernard Timberg and "Launch" and "Rebound" Texts Looking Back to 1996 Fanista: Generating Value Back to Users Around CMS: Jesper Juul, Beth Coleman, and Market Truths Looking at the National PCA/ACA Conference: Interesting Presentations (2 of 2) Looking at the National PCA/ACA Conference: Interesting Presentations (1 of 2) Interesting Presentations at SCMS Conference C3-Related Presentations at SCMS Conference The Balance between Chains and Local Shops Authenticity and Linda's Donuts One Year Ago on the Consortium Blog... Two Years Ago on the Consortium Blog... Field Notes from Shanghai: China's Digital Mavens Soap Fans and Veteran Actors: Jesse & Angie, Scott Bryce Around the Consortium: Qualitative Research, Commercial Avoidance, Games, and TV WWE in HD Meeting Scheduled to Discuss Digital Deadline for TV C3 in the News: Soulja Boy, Soaps, and Friday Night Lights Field Notes from Shanghai: Fansubbing in China McCracken and Green's Qualitative Research Course at MIT Around the Consortium: Web 1.0, 2007 in Review, and The Playboy Professor As the World Turns in a Convergence Culture: A Summary, Part VIII: Soap Operas as Brands and Conclusion As the World Turns in a Convergence Culture: A Summary, Part VII: Quick Fixes and Fan Proselytizers As the World Turns in a Convergence Culture: A Summary, Part VI: Product Placement and Transmedia Storytelling As the World Turns in a Convergence Culture: A Summary, Part V: Utilizing Soap Opera Archives in a Long Tail Economy As the World Turns in a Convergence Culture: A Summary, Part IV: Understanding Online Fan Communities As the World Turns in a Convergence Culture: A Summary, Part III: The History of Fan Discussion As the World Turns in a Convergence Culture: A Summary, Part II: The Current State of Soaps As the World Turns in a Convergence Culture: A Summary, Part I: Immersive Story Worlds The Ron Paul Candidacy and Facebook Controversy The Place of Social Reaction in Media Measurement Soaps Continue through Writers Strike Tying Live Events into a Transmedia Narrative Around the Consortium: FoE2, Ad Ubiquity, Tech News, Politics, and Social Issues Updates on Stories: Soulja Boy, Radiohead, LinkedIn, Christianity, and Quarterlife Live Action Anime? Only at MIT! CMS Research Fair Feb. 28 Tracking the US Election Around the Consortium: The Digital Race, FoE2, Soaps, and IAP Happy Holidays from the C3 Team Holiday Viewing More Smart Folks: Optaros and LocaModa Surrounded by Smart Folks: Fanscape and Communispace Around the Consortium: The Press and Consulting Researchers Privacy and Control Issues: Cell Phone Jamming Che in Cambridge Reconsidering Digital Immigrants FoE2 Podcast: Cult Media FoE2 Podcast: Advertising and Convergence Culture FoE2 Podcast: Jason Mittell, Jonathan Gray, and Lee Harrington New Engagement Metric: A Conversation Piece "We Had So Many Stories to Tell": The Heroes Comics as Transmedia Storytelling FoE2 Links: Anderson Podcast and Rik Hunter Five Things About the Convergence Culture Consortium FoE2 Podcast: Fan Labor FoE2 Podcast: Metrics and Measurement FoE2 Podcast: Henry Jenkins and Joshua Green Writing About FoE2: Around the Blogosphere (3 of 3) Writing About FoE2: Around the Blogosphere (2 of 3) Writing About FoE2: Around the Blogosphere (1 of 3) Gender and Fan Culture: Wrapping Up (4 of 4) Gender and Fan Culture: Wrapping Up (3 of 4) Gender and Fan Culture: Wrapping Up (2 of 4) Gender and Fan Culture: Wrapping Up (1 of 4) FoE2: Cult Media FoE2: Advertising and Convergence Culture FoE2: Opening Comments for Day Two FoE2: Fan Labor FoE2: Metrics & Measurement FoE2: Mobile Media FoE2: Opening Remarks Liveblogging from the Future (of Entertainment) Madan and Nail Join FoE2 Line-Up A Precursor to FoE2: NBC's Heroes: Jesse Alexander and Mark Warshaw Speak to MIT Community (2 of 2) A Precursor to FoE2: NBC's Heroes: Jesse Alexander and Mark Warshaw Speak to MIT Community (1 of 2) Around the Consortium: FoE2, Free Game Types, and Gender and Fan Studies The Launch of NBC Direct WWE Grapples with CNN Documentary: Smacking Down the News Looking back at FoE: Not the Real World Anymore Looking back at FoE: Fan Cultures Looking back at FoE: Dr. Joshua Green on Viscerality Looking back at FoE: Transmedia Properties Looking back at FoE: User-Generated Content Looking back at FoE: Television Futures Looking back at FoE: Henry Jenkins' Opening Comments WGA Strike in Context: A Brief History of Labor Conflicts within Changing Media Landscapes "Best Practices in Fair Use" from The Society for Cinema and Media Studies The Strike Delivering the Message: Interview with a Baptist Minister (5 of 5) Delivering the Message: Interview with a Baptist Minister (4 of 5) Delivering the Message: Interview with a Baptist Minister (3 of 5) Delivering the Message: Interview with a Baptist Minister (2 of 5) Delivering the Message: Interview with a Baptist Minister (1 of 5) Comics as Civic Media and Other Matters... The Applebee's in Dillon, Texas Around the Consortium: Kinset, Netnography, Globe and Mail, and Podcasts Jesus 2.0: Christianity in Cyberspace The Black Nerd: A Stereotype to Break Stereotypes? Bluegrass Music and Fan Tourism at Jerusalem Ridge The Future of Niche Cinema Looking at the Panoramic View: The State of Online Video My Afternoon with the Robot Looking at the Google/Nielsen Partnership in Light of This Year's Developments MIT Center for Future Civic Media Blog A Transformation of Our Own: Fanfiction Communities and the Organization for Transformative Works Growing Up in the 1930s: How Media Changes Our Relations to the Past What Value Is There in Being LinkedIn? Around the Consortium: Gender and Fan Studies, WGA Strike, Lost Exploring "Cine Latino" (2 of 2) Exploring "Cine Latino" (1 of 2) Copyright Crackdown: Coalitions, Aggregation, and Audiences (2 of 2) Copyright Crackdown: Coalitions, Aggregation, and Audiences (1 of 2) Producing the CSI:NY/Second Life Crossover: An Interview with Electric Sheep's Taylor and Krueger (4 of 4) Producing the CSI:NY/Second Life Crossover: An Interview with Electric Sheep's Taylor and Krueger (3 of 4) Producing the CSI:NY/Second Life Crossover: An Interview with Electric Sheep's Taylor and Krueger (2 of 4) Producing the CSI:NY/Second Life Crossover: An Interview with Electric Sheep's Taylor and Krueger (1 of 4) Branded Services: The Way of the Future? Be Somebody: ClipStar, and the Myth of Internet Celebrity Around the Consortium: Gender and Fan Studies, Consumption Studies, and Dumbledore Something Doesn't Add Up: Debating Page Views Significant Changes for Procter & Gamble Daytime Shows Porn 2.0 iPods Behind a Crime Wave? Someone Is Missing the Point Live Viewing + 3 Days via DVR + Visiting Transmedia Brand Extensions = More Questions about Engagement "Meet me at my crib . . .": Reading the official "Crank That" video Punathambekar on Showtheme!, Askwith in Slate, and the McCracken/Anderson Debate Babel: Understanding Online Video Trends Is a Messy Process Pragmatically Challenged: Where Do Quotes Fit in the YouTube Copyright Solution? Online TV Affects TV Viewing; It Affects It Not; It Affects It... Best and Worst Practice in Online Narrative Extensions Around the Consortium: Monetizing Third-Party Content, Vanity Zip Codes, and Gender and Fan Studies Going Retro: NBC Revitalizing American Gladiators If You Attended the Forrester Consumer Forum... Peacock on the Block? NBC Universal Faces a Post-Olympic Sale The Proliferation of Online Video Series TV Sponsorship Model Becoming Increasingly Prevalent 3D Daytime TV, Brought to You by Walgreens And Now, a Metric for Our Sponsors--New Metrics, Temporal Shifts, and Engagement (2 of 2) And Now, a Metric for Our Sponsors--New Metrics, Temporal Shifts, and Engagement (1 of 2) The Radiohead Revolution? Hustling 2.0: Soulja Boy and the Crank Dat Phenomenon Jericho Fans in Waiting to See How Season Plays Out I Want Serial with My $130 Milk Around the Consortium: Fan Studies, Geeks, and Nielsen VOD's Business Model: Need for Advertiser Leadership? Wendy's Watermark: Experiment or Error? DOCTV IB: Documentary Production and Regional Public Policy Spreading the Word about FoE2 Looking Back at Futures of Entertainment 2006 Announcing Futures of Entertainment Registration Opens Today for Futures of Entertainment 2 Lowes (tm) Sucks: Consumer Criticism and the Lowes Trademark Fiasco Wrestling Fans Dissect "Save_us.222" Condom-Sponsored "Online Soap" in the UK Around C3: Askwith at the Producer's Guild and Interesting Writing from Consulting Researchers A Guide to Social Networking Sites Hey! Nielsen--What's the Metric? Gender and Fan Culture (Round Seventeen, Part Two): Melissa Click and Joshua Green Gender and Fan Culture (Round Seventeen, Part One): Melissa Click and Joshua Green Union Strike in Second Life Nielsen Pledges to Triple Sample Size by 2011 Coastal Dreams the Lastest Online Video Series The "Cluttered" TV Screen in the Context of Screen History The Fall Season Approaches: Pimp Your New Favorites Discovery/Starcom Study Finds HD Ads Sigificantly More Successful A New Home for UGC Creators Aswin Punathambekar's BollySpace 2.0 Work around the Consortium: Local Marketing, Fan Studies, Scorn, and Consumption Studies The Odd Couple: Digital Distribution and Network Television Branding, Together at Last? (2 of 2) The Odd Couple: Digital Distribution and Network Television Branding, Together at Last? (1 of 2) New Tide-Sponsored Online/Mobile Video Series Kentucky Weatherman Controversy Raises Issues About Privacy, Copyright, Context, and Information Traces New York TImes Opens Archives--for Ad Revenue Take the DS Out to the Ballgame Grooveshark and Amie Street: Two Interesting Business Models for Music Distribution The C3 Team's Talk with Joe Pine (2 of 2) The C3 Team's Talk with Joe Pine (1 of 2) Privacy and Information Ownership: The Rapleaf Controversy Streaming Cinema: Contemplating Hollywood and the New VOD A New C3-Related Blog: The Extratextuals Recent Study Focuses on Swedish Viewing Behaviors The Disney Channel: Educating Children for a Transmediated World C3's Balance between Industry and the Academy: The Consortium in the Press SIGGART: Trying to Emphasize the Importance of Nimble UGC Campaigns Gamekillers and Branded Entertainment Quarterlife and the Rise of the Online Video Series Jonathan's Story: Guiding Light's New Transmedia Project Catching Up: Net Neutrality, Online Video Ads, and Nielsen C3 Community: Jason Mittell on Canon and Tenure, Edery on Violence, Kozinets on Britney How We Make Media Theory at MIT... An Interview with the Organizers of Fandom Rocks (4 of 4) An Interview with the Organizers of Fandom Rocks (3 of 4) An Interview with the Organizers of Fandom Rocks (2 of 4) An Interview with the Organizers of Fandom Rocks (1 of 4) IBM Internet Survey Finds Respondents Spend a Lot of Time Online Welcoming a New C3 Team Social Networks Eye Going "Public" Would You Hulu? New Site Gets a New Name, But the Old Brands Are Conspicuously Absent Catching Up on C3 Stories: Micropayments, YouTube, and the Digital Deadline C3 Team: New Students, Fan Studies, Consumption Studies, and Collective Intelligence Looking Back at C3 Work--Interviews and Other Series Looking Back at C3 Work--Series by Sam Ford Looking Back at C3 Work--Summer 2007 Looking Back at C3 Work--Spring 2007 Looking Back at C3 Work--Fall 2006 The West Side: An Interview with the Creators, Part IV of IV The Latest from the C3 Team: Gender and Fan Studies, Digital Television, and Social Networks Theses from C3 Alum (3 of 3): Ilya Vedrashko, Parmesh Shahani, and Aswin Punathambekar Theses from C3 Alum (2 of 3): Sam Ford and Geoffrey Long Theses from C3 Alum (1 of 3): Ivan Askwith and Alec Austin Two New Aca-Fen Blogs NBC Acquires Sparrowhawk: Conglomeration Marches On, But Where's the Brand Going? (2 of 2) NBC Acquires Sparrowhawk: Conglomeration Marches On, But Where's the Brand Going? (1 of 2) The West Side: An Interview with the Creators (3 of 4) AOL Truveo Developing a Reputation in Online Video Search Survey Says Downloading Video an Unsatisfactory Experience YouTube Creates New Ad Models as Viacom Woes Move Forward C3 Team's Look at Fan Studies, Spock, Peer-to-Peer Ads, Consumption Studies inVerge Surplus Audiences, ATWT, and the Luke/Noah Kiss Free Market and Copyright Externally Located Content Gender Biases in the Political Blogosphere? WWE Going to HD on The CW? Wii and AARP: Another Example of Surplus Fans Lonelygirl15 and Advertising Models Moving Forward in Preparing for Digital Deadline Checking Out Their Alibis: Do Viewers Remember What They've Seen? MTVN, Second-by-Second Measurement, and Accountability The West Side: An Interview with the Creators (2 of 4) The West Side: An Interview with the Creators (1 of 4) New Site: To Aggregate or Not to Aggregate? (4 of 4) New Site: To Aggregate or Not to Aggregate? (3 of 4) New Site: To Aggregate or Not to Aggregate? (2 of 4) New Site: To Aggregate or Not to Aggregate? (1 of 4) C3 Team: DRM, Hypermasculine Soaps, and Gender and Fan Studies NBC's Didja To Launch Alongside the New Site C3 Updates: Flash Gordon, ATWT Inturn, and Ten Day Take An Interview with Parry Aftab (4 of 4) An Interview with Parry Aftab (3 of 4) An Interview with Parry Aftab (2 of 4) An Interview with Parry Aftab (1 of 4) Answering Questions from a Snowman: The YouTube Debate and Its Aftermath Social Networking and Social Marketing Futures of Entertainment 2 Planned for Nov. 16-17 The Battle of the Business Models - Subscription versus Ad-Supported The Problems with Measuring Reputation in the PR Industry People Are Consuming Less Media? But What Does That Mean? CBS' Schizophrenic Response to the Jericho Situation Harley-Davidson Provides a Window into Sturgis Another Proposed Metric: Tabulating Engagement Online FCC Preparing to Educate Public on Digital Deadline Skype/Metacafe Deal Expands Video Sharing Site's Reach Gender and Fan Studies, Facebook, and The Death of Marketing The Importance of News Brands in a Convergence Culture Second Life and the Dangers of the Expectations of Immediate Profitability Pirates vs. Ninjas: Valuing Fans and YouTube Users Enlightened Hollywood Returns to Fandom Marketing Daytime and Primetime Serial Dramas: The Question of Complexity Producers, Writers, and Advertisers Harmed by the Hype Followups on Coverage of Gambling, Viacom, Decency, and Fairness Hotswap Launches: Questions About Long-Term Success New Measurement and Monetizing Efforts on Web, Mobile Platforms Mick Foley: Pro Wrestling and the Contradictions of a Contemporary American Hero (V of V) Mick Foley: Pro Wrestling and the Contradictions of a Contemporary American Hero (IV of V) Mick Foley: Pro Wrestling and the Contradictions of a Contemporary American Hero (III of V) Mick Foley: Pro Wrestling and the Contradictions of a Contemporary American Hero (II of V) Mick Foley: Pro Wrestling and the Contradictions of a Contemporary American Hero (I of V) Does Peeking Spoil the Fun? (2 of 2) Does Peeking Spoil the Fun? (1 of 2) It's Not About the Technology; It's How You Use It Changing Measurement Systems Move Even Slower than Technological Change... Realities of the Digital Divide Misconceptions of the Rate of Technological Change Reverse Product Placement, The Simpsons, and the Value of the 7-Eleven Brand C3 Team Continues Analysis of Harry Potter Spoiler Controversy Why Do People Go To Search Engines Instead of the Official Site? Nielsen Finds Web Video Viewing Up, Not Interfering with TV Viewing Metrics Go Upfront (2 of 2) Metrics Go Upfront (1 of 2) Spoilers and Special Release Events: The Case of Harry Potter NBCU Strikes Deal with Alltel, as the Company Tries to Expand Mobile Reach C3 Writing on Copyright and Fair Use The Digital Deadline, Inefficient Preparation, and a New Digital Divide? Place-Based Gaming, Romance Interactive Storytelling, and Choose-Your-Own Adventure How Much Have Industry Developments Changed in the Past Year? WGA Negotiations Begin; What Will Be the Future of Transmedia Storytelling? Collective Coping: Fan Communities Deal with Tragedy Cadillac/Damages Latest Example of FX Single-Sponsor Model Immersive Story Worlds and "How Not to Wreck a Show" Challenges of Measuring Engagement (2 of 2) Challenges of Measuring Engagement (1 of 2) The Sharecroppers of the Digital Age: Remixing and Fair Use Gender and Fan Studies (Round Six, Part Two): C. Lee Harrington and Sam Ford Congress Talking Censorship, Fairness Doctrine What Are the Most Popular Video Sites? Companies Jockey for Position A Look at Recent Writing from Affiliated C3 Thinkers New Industry Deals Demonstrate Shifting Media Landscape Nielsen/NetRatings Replaces a Simplistic Model with...Another One Gender and Fan Studies (Round Six, Part One): C. Lee Harrington and Sam Ford The West Side, Urban Westerns, and Independent Distribution Digital Cinema and HD DVDs Expected to Experience Significant Growth by 2011 AOL Video/AOL News Relaunches Emphasize AOL's Continuing Emphasis on Content NBCU Folding Its Online Syndication Network into New Site with News Corp. Gated Content, Walled Gardens, and Social Networks Growing Old Together: Following As the World Turns' Tom Hughes Through the Years, Part VI of VI Growing Old Together: Following As the World Turns' Tom Hughes Through the Years, Part V of VI Growing Old Together: Following As the World Turns' Tom Hughes Through the Years, Part IV of VI Growing Old Together: Following As the World Turns' Tom Hughes Through the Years, Part III of VI Growing Old Together: Following As the World Turns' Tom Hughes Through the Years, Part II of VI Growing Old Together: Following As the World Turns' Tom Hughes Through the Years, Part I of VI What Do People Do with Their Technology? Links for Monday, July 02 The Apple iPhone and Brand Fandom Telephia Finds Mobile Video Subscribers Tripled; Company Purchased by Nielsen Gender and Fan Studies (Round Five, Part Two): Geoffrey Long and Catherine Tosenberger Gender and Fan Studies (Round Five, Part One):Geoffrey Long and Catherine Tosenberger Interview with C3 Alum Geoffrey Long, Part IV of IV Interview with C3 Alum Geoffrey Long, Part III of IV Interview with C3 Alum Geoffrey Long, Part II of IV Interview with C3 Alum Geoffrey Long, Part I of IV Benoit Family Tragedy WWE Fans, Transmedia Storytelling, and The Death of Mr. McMahon CBS Streaming Most of Its Soap Operas Online The Best Business School Is a Soap Company in Ohio? BBC'S Sam Smith and the Notion of "Fragvergence" Links for Sunday, June 25: Bringo, OPA Study, Third Screen Media, Gender and Fan Studies Prom Queen and LonelyGirl15: Spinoffs and Product Integration Name That Product: Doritos X-13D Media and Entertainment a $2 Trillion Global Industry by 2011? Children Vs. The First Amendment: Sugary Foods and Marketing to Kids Autonomy and Authorship Versus Mainstream Distribution: Homestar Runner VeohTV Creating a Centralized Program to Watch Internet Video Through What Do Commercial Ratings Mean, with Nothing to Compare Them To? Links for Monday, June 18: YouTube, Bravo, Advertising, Jericho, Comcast, The Election...Too Much to Cover! Are Trix for Kids? Will Other Cereal Brands Follow the Kellogg's Lead? Spam May Increase, But Has People's Tolerance as Well? Days of Our Lives Now Available on iTunes An Interview with Bruce Leichtman: Part IV of IV An Interview with Bruce Leichtman: Part III of IV An Interview with Bruce Leichtman: Part II of IV An Interview with Bruce Leichtman: Part I of IV Yahoo! and Access Hollywood Unite: omg! The Launch of Brandothroposophy Recent C3-Related Pieces from Henry Jenkins' Blog Silver Surfer Coins Generate Reaction from U.S. Mint Soap Operas and the History of Fan Discussion: Part V of V Soap Operas and the History of Fan Discussion: Part IV of V Soap Operas and the History of Fan Discussion: Part III of V Soap Operas and the History of Fan Discussion: Part II of V Soap Operas and the History of Fan Discussion: Part I of V World Wrestling Entertainment, Japanese Culture, and Pop Cosmopolitanism--Part VI of VI World Wrestling Entertainment, Japanese Culture, and Pop Cosmopolitanism--Part V of VI World Wrestling Entertainment, Japanese Culture, and Pop Cosmopolitanism--Part IV of VI World Wrestling Entertainment, Japanese Culture, and Pop Cosmopolitanism--Part III of VI World Wrestling Entertainment, Japanese Culture, and Pop Cosmopolitanism--Part II of VI World Wrestling Entertainment, Japanese Culture, and Pop Cosmopolitanism--Part I of VI Thinking Outside the Box and Understanding the History of Television Studies First Round of Discussion on Gender Issues and Fan Communities Networks Emphasize Commercial Viewing on the DVR Vedrashko and GSD&M Weigh in on The Rude Ketchup Go Ahead...Google Yourself Understanding Ethnography and Academic Arguments Personal Questions of Social Interaction and Etiquette Raised by Online Networks Apple and Google Working Together with YouTube, Apple TV Advertising Campaigns and Barriers to Creativity Visible World's Partnership with Tremor Expands Ad Content into Online Platforms GSD&M's Andy Hunter and Information Visualization Fantasia Film Festival Programming Director Hired To Scout for Paramount CW and MediaVest Plan for Series with No Traditional Ad Content Concepts from the C3 Weblog Most Popular Content on C3 Site--Search Engines Most Popular Content on C3 Site--RSS Feeds Most Popular Content on C3 Site--Page Views Links to Interesting Posts from Bryant, Mittell, Baym, Jenkins, Snark Looking Back at Some Posts from C3's First Year Cultural Biases and Academic Research: Housel's Review of The Toothpaste of Immortality Understanding Celebrity Endorsements and Meaning Transfer Joost Inks a Deal with the CAA Fan Videos and Lucasfilm VOD vs. Online Video: Alternative Methods for Television Content YouTube Expands Role in Providing Branded Channels, Encouraging User-Generated Episodic Content Transforming Fan Culture into User-Generated Content: The Case of FanLib Media Industry Jobs in a Convergence Culture Reframing the Text: Television and New Ways of Viewing Wrestling Fans Can't Benefit from HD?: Cultural Biases and WWE to HD Second Life Survey Soap Operas, Target Demographics, and Angry Fans New Ways of Reaching Audiences, Maintaining Identity, and Proselytizing and Evangelism AOL/Third Screen, Microsoft/aQuantive, and Nielsen Commercial Ratings MySpace Strikes Various New Deals for Branded Content Web 2.0 and the Maintenance of Identity Surya Yalamanchili and Categorizing Reality Show Fans Fan Types: Robert V. Kozinets and Online Communities