Today begins our retreat for both faculty and corporate partners of the Convergence Culture Consortium (C3). We'll be discussing many of the issues that we look at in the consortium and discuss here on the weblog. A lot of the time will be spent as a private brainstorming session for partners at C3, but we hope to include some of the relevant insights available for public consumption here on the blog.
As a precursor to today's events, though, I've been traveling a lot in the past several weeks I've met with members of research and development at Turner Broadcasting and MTVN, two of our partners, along with World Wrestling Entertainment and some of the folks working with As the World Turns, at CBS and at Procter & Gamble Productions, in addition to members of the actual ATWT team.
What I've found is a growing industry awareness, at least in the areas I'm interested in, both in the importance to current story and product to promote past shows in the archives, and a related need to find more ways for fans to immerse themselves in the world of the entertainment. Herein lies the place for digital distribution of the archives in true Long Tail form, the place for transmedia storytelling, and the perfect platform to launch into new media. I've demonstrated recently here on the blog how this can work both in new media forms, such as the WWE's mobile service, and in a very old media form, such as Oakdale Confidential.
I hope what we're seeing right now is signalling a focus on these factors, that new technologies won't end up being used just to make new ancillary content that adds no real meaning to the main product or else just a dumping of old content without any thought given to how it relates to current products. If producers keep their eye on refining their goals and methods, they may serve to expand story worlds in ways that are both profitable for the company and meaningful for fans.
Do you all have any thoughts?