June 20, 2006
Celebrate! Mama's Family made it

According to a press release on the Web site TV Shows on DVD, Warner Home Video has finally announced that they will be releasing the first season of the 1980s sitcom Mama's Family on DVD this September.

Last December, I blogged about this Web site and the potential power it gives for communication between fan communities and content distributors when it comes to the potential market for releasing a product from the archives. On the site, people vote for their favorite shows that have not yet been released on DVD, and fan communities often lobby actively to move their show higher up the rating, with the feeling that companies are taking notice at the popularity shows have on this site.

I had participated actively in getting Mama's Family released on DVD, a childhood favorite. Later that month, I blogged about the potential success we were having.

However, for the past six months, there was no news after Warner first said that it was considering releasing the show. Mama's Family despite last airing 16 years ago, maintains a few active online sites dedicated to discussing the show, still in reruns on TBS, including some that have continued daily postings from fans.

In the press release, WHV VP Rosemary Markson says that, "For years fans have anxiously been asking us to release it on DVD and we are delighted to bring it to consumers at last."

The show only lasted on network television for two yeras before moving to syndication, where it continued to prosper throughout the 1980s. In reruns, the show has gained more continued popularity among the fan community than in its initial airing. For those of us who are in that community, it's a great victory. And we would like to think that our vote on TV Shows on DVD made a difference in showing how the power of fan communities can benefit both fans and producers alike.