2009 C3 white papers are now available for download. Over the next few days, we'll be posting links to them here on the blog.
My white paper about online TV audiences is up first. The paper outlines strategies for understanding how viewership online complements broadcast viewing. Through research and case studies, this paper:
- Explains the strategies needed to manage viewer expectations of scarcity in the broadcast space and plenitude in the online space.
- Categorizes types of online content in terms of their appeal to viewers.
- Outlines strategies for appealing to different types of online viewers.