October 4, 2006
PureVideo Launches Beta Meta Video Search Engine

Yet another company is interested in helping increase the reach of search engines specially for Internet video, as PureVideo Networks announced at the beginning of this week that it was going to begin offering video search services.

While Google has been steadily increasing its video search capabilities and other search engines, such as Yahoo and AltaVista, have had search engines for a while now, the rush for more compelling and user-friendly ways to search videos continue.

With the PureVideo search, there is also an option to trace the most popular videos across all types of video sites, with 35 charts depicting sites such as YouTube and MySpace and what videos are being viewed most often.

The company's stated plan is to provide a balance between allowing viewers to search for something specific while also having the option to find out what is most popular on any given day.

Currently, this is just a beta version ,but it features a search at the top of the page with a variety of options, along with "Top 10" lists from YouTube and a variety of other top sites, including the company's own Stupid Videos. Categories of Top 10 lists from sites across the Web include "Music," "Sports," "Comedy," "Viral," "Entertainment," and "News."

The blogosphere is only beginning to respond to the new service as far as comments go. Daisy Whitney writes that she thinks the idea is great. "It has great potential to be a one-stop destination to sort through the Web video clutter." Certainly, it's Web video features provide more usability than the multi-purpose search sites that are most well known but surmises that the idea "has loads of potential but a long way to go," particularly because of the many different players required to watch video files on the Web and various experiences with having to register at sites after clicking the link from the search, or else running into content that has been pulled due to copyright issues.

Whitney's comments highlight the need for universality in watching web video, most highlighted form search engines, when every clip seems to require a different player.