Once per month, the Comparative Media Studies department holds a general staff meeting, after which one member from the department gives a presentation. For November's assembly, Philip Tan from GAMBIT gave a presentation entitled "Hatsune Miku & Nico Nico Douga: Remixes, Media Production, and File Sharing."
Hatsune Miku (her name means "first sound / future") is a 16-year-old character from Vocaloid, "a singing synthesizer application software developed by the Yamaha Corporation that enables users to synthesize singing by typing in lyrics and melody" (Wikipedia). The software allows anyone to create a song with synthetic vocals, allowing for creative new melodies, recreations of old harmonies, and the imagination of improbable or impossible music.
Hatsune Miku Live Concert, Japan
In commercial terms, Miku-chan met wild success, finding a strong fanbase in the otaku subculture of Japan. These fans have created thousands of permutations of original videos, fan comics (doujinshi), mashups, fan art, and cosplay. Even in America, Miku has spread across the online American anime fandom like wildfire, and her image is noticeable to even young fans.
Below, I've embedded a video recording (excuse me for the not-so-great audio quality) of Phil's 15-minute presentation on the progress Hatsune Miku has made for fan production in Japan. It's the perfect example of an industry-produced piece of media that has been utilized by audiences in ways unimaginable to its producers. Amazingly, as Phil will explain, the industry actually celebrates the fan production and honors it in new productions.
Philip Tan is the executive director for the US operations of the Singapore-MIT GAMBIT Game Lab, a game research initiative hosted at the Massachusetts Institute of Technology. He is concurrently a project manager for the Media Development Authority (MDA) of Singapore.
He has served as a member of the steering committee of the Singapore chapter of the International Game Developers Association (IGDA) and worked closely with Singapore game developers to launch industry-wide initiatives and administer content development grants as an assistant manager in the Animation & Games Industry Development section of MDA. He has produced and designed PC online games at The Education Arcade, a research group at the Massachusetts Institute of Technology that studied and created educational games. He complements a Master's degree in Comparative Media Studies with work in Boston's School of Museum of Fine Arts, the MIT Media Lab, WMBR 88.1FM and the MIT Assassins' Guild, the latter awarding him the title of "Master Assassin" for his live-action roleplaying game designs. He also founded a DJ crew at MIT.
Specialties: digital, live-action and tabletop game design, production and management