About a month ago, I announced a free webinar about spreadability featuring USC's Henry Jenkins, C3's Joshua Green, and CMS alum Sam Ford. Below, I've provided a video and audio recording of the webinar presentation, produced by Sam Ford. If you didn't get the chance to attend the talk, or would like the chance to review it, please enjoy the embedded video below!
From Sticky To Spreadable: The Antidote to "Viral Marketing" and the Broadcast Mentality
* How do you understand and measure success in social media?
* How do you create content that audiences not only pay attention to, but want to share with others?
* Do you really want to make a video "go viral"?
* How does the language you use to describe social media campaigns impact the end result?
Based on years of researching how and why people spread news, popular culture, and marketing content online through the Convergence Culture Consortium for the past several years, our speakers are currently working on a book entitled Spreadable Media. This Webinar will look at what "spreadable media" means, why the concept of "stickiness" is inadequate for measuring success for brands and content producers online and ultimately why marketers and producers should spend more time creating "spreadable material" for audiences than trying to perfect "viral marketing." In this one-hour session, the speakers will share the ideas and strategy behind "spreadable media" and a variety of examples of best--and worst--practices online for both B2B and B2C campaigns.
