April 7, 2010
Convergence Culture Consortium 2008 White Papers Released

A number of weeks back, I announced that the older research papers produced by the Convergence Culture Consortium would be made available to the public. Today, I would like to present the two papers published in 2008, If It Doesn't Spread, It's Dead: Creating Value in a Spreadable Marketplace, by Henry Jenkins, Xiaochang Li, and Ana Domb
with Joshua Green
, and YouTube: Online Video and Co-Created Value, by Joshua Green with Jean Burgess (Queensland University of Technology). The links to the papers are below.







If It Doesn't Spread, It's Dead: Creating Value in a Spreadable Marketplace

By: Henry Jenkins, Xiaochang Li, and Ana Domb
With: Joshua Green

Download the Executive Summary (PDF)

Download the Report (PDF)