The next installment of our 2009 C3 white paper releases.
My white paper extends the work I began with If It Doesn't Spread, it's Dead in 2008. It digs deeper into how the social principles that shape the flow "free" goods and services online shape concepts of value.
Through theoretical analysis and practical case studies, the paper:
- Explains why "free" things aren't really free, and the social contracts that regulate these exchanges
- Outlines the key differences between socially-driven exchanges and market-driven ones, with an eye towards how to develop online monetization models that can bridge the two systems.
- Breaks down examples of best (and worst) practices
- Proposes general principles for understanding online communities and socially-motivated content creators, and how to build business models around their activities.
Let me know what you think in the comments or tweet @xiaochang.