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August 10, 2006

TNT DramaVision

Earlier this week, we covered the new video distribution deal by one of our partners here in the Convergence Culture Consortium, MTV Networks, with Google Video, where the company will syndicate video content through the pervasive Internet company.

Now, another one of our partners here at C3 is pouring content into a new online distribution platform. Turner Broadcasting will be using content from its drama cable network TNT on its new DramaVision Web site, which will launch next Tuesday.

The first content planned to be used on the site will be the popular TNT series Into the West, and the site will also include many of TNT's original films and events such as the Screen Actors Guild Awards.

The site will also help distribute a co-production between TNT and Court TV called Ripped from the Headlines, Web-only episodes that will also be distributed on the program's own site, true-life crime stories.

TNT's development of a new broadband distribution platform will help provide transmedia potential for the Turner network and will also encourage the further development of original content for the cable network, which largely distributes previously aired episodes of various dramas from network television.

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