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September 26, 2006

ABC Expanding Transmedia News Opportunities

Every top American television network has been flooding headlines about intersting cross-platform and new media experiments over the past month. While these competitors have been running neck-and-neck to enter new platforms and distribution spaces, ABC has introduced a number of new initatives in the past week.

Already, the Disney-owned network has introduced a million free iPod downloads of season finales from popular shows to help build audience interest in the launch of these shows' new seasons, streaming shows through its own site, debuting a podcast for its daytime show All My Children, all in the past month.

News has already broken this week that ABC is now going to be offering an online player that will offer a stream of ABC News to the sites of its network of more than 200 affiliates. These will include pieces from both the evening news and Good Morning America, with the ultimate plan being to make the player also accessible for the stations to load their own content as well. The players will initially be used by affiliates just to channel national programming but should start to feature local content within a few months in areas in which affiliates take advantage of the opportunity. This comes on the heels of the story mentioned above, in which local networks are making their streaming of shows available for affiliate sites, with local advertising added in.

This is part of the continued effort to drop temporality from ABC News, aside from its morning show. The campaign began this summer and is part of the continued effort from network news divisions to move their content into transmedia spaces.

Jon Lafayette with TelevisionWeek also has information on a number of national advertisers who have signed on for interactive advertising for shows being streamed online for ABC.

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