Pop Cosmopolitanism
Awhile back, former C3 manager Parmesh Shahani sent me a link to an interesting post about World Wrestling Entertainment professional wrestler The Great Khali. Khali, from India, was brought into the WWE because of his abnormal size and was put into the "monster" role that pro wrestling has long cultivated, the scary and intimidating behemoth that other wrestlers fear because of their brute strength.
Khali was put into a variety of big matches and even had a run as the heavyweight champion of Smackdown , but this was all complicated by the fact that--even though Khali was an attention-getter with his abnormal size--his size were a detriment in the athleticism of his wrestling performances. In fact, dedicated wrestling fans in the U.S. regularly dreaded his matches, because of the feeling that he had less wrestling ability than almost any other wrestler on the roster.
Many wrestling fans have long resented the fact that less talented performers are brought in and often given big "pushes" as marquee wrestlers because of the visual impressiveness of their size, especially when they take up main event spots that lead to lower-quality pay-per-view wrestling matches and cause more talented athletes to be positioned lower on the card. It's the tension between trying to create dynamics to attract less involved fans and satisfying the most dedicated ones.
But this post, from EditIndia, emphasizes that there are often multiple audiences watching products, especially for a bland as global as the WWE, which has found increasing success in pushing its franchise into media markets across the globe.
Continue reading "Conflicting Images of WWE's The Great Khali from U.S. and Indian Cultural Perspectives" »
As we have written about several times here on the C3 blog of late, we've been immersed in a study of YouTube for the past several months that involved going through and coding a variety of details about hundreds of videos on the site. As part of our ongoing effort to provide some very preliminary sketches on some of the interesting data or trends we've found, I wanted to write a bit about some of the more interesting series that appear to have a strong following online.
Binbir Gece. Several times, I ran into posted videos of a Turkish video series called Binbir Gece. It appears these videos became popular after an individual user started splitting individual episodes into pieces short enough to be posted on the video sharing site, from a handful of individuals, none of whom seem to be officially affiliated with the site. A search for the series on YouTube reveals about 2,500 videos in all, These videos appear to generate a significant amount of discussion in the comments section, revealing a community of Turkish-speakers on YouTube that might not be apparent at first glance.
Continue reading "YouTube and Non-English Media Content" »
I wanted to provide an update from my post earlier this week with some more notes about my recent trip to Shanghai. For more posts on the trip, see my blog.
As I was getting ready for the trip, I stumbled onto a recently released study, produced by IAC and JWT, which compared the centrality of digital media in the life of teens in the United States and China. I used these statistics in my talk at the conference to suggest the importance of fostering new media literacies and ethics among Chinese youth. Here are some of the report's findings:
- Almost five times as many Chinese as American respondents said they have a parallel life online (61 percent vs. 13 percent).
- More than twice as many Chinese respondents agreed that "I have experimented with how I present myself online" (69 percent vs. 28 percent of Americans).
- More than half the Chinese sample (51 percent) said they have adopted a completely different persona in some of their online interactions, compared with only 17 percent of Americans.
- Fewer than a third of Americans (30 percent) said the Internet helps their social life, but more than three-quarters of Chinese respondents (77 percent) agreed that "The Internet helps me make friends."
- Chinese respondents were also more likely than Americans to say they have expressed personal opinions or written about themselves online (72 percent vs. 56 percent). And they have expressed themselves more strongly online than they generally do in person (52 percent vs. 43 percent of Americans).
- Chinese respondents were almost twice as likely as Americans to agree that it's good to be able to express honest opinions anonymously online (79 percent vs. 42 percent) and to agree that online they are free to do and say things they would not do or say offline (73 percent vs. 32 percent).
Continue reading "Field Notes from Shanghai: China's Digital Mavens" »
I originally posted this entry on my blog last month. While my blog remains inactive during our transition to a new server, I wanted to cross-post this over at C3 now that the Consortium blog is back up and running.
When I heard several months ago that some of my MIT colleagues and students were helping to stage a performance of Live Action Anime, I knew I had to be there. I anticipated the experience with a kind of "only at MIT" amusement -- not sure what to expect but knowing that the results would be dazzling.
The performance, Madness at Mokuba, opened with a spectacular battle between two giant robots (see the image above) staged against the backdrop of projected anime images and accompanied by an awe-inspiring soundtrack of metallic clanks and engine sounds which instantly reminded me of my first experience watching RoboTech and Star Blazers several decades ago. I didn't know what live action would look like but as the performance continued, I was more and more impressed with the craft and research which went into this performance.
Continue reading "Live Action Anime? Only at MIT!" »
In March 2006, the Brazilian-lead project, DOCTV Iberoamerica, was launched. By creating a documentary filmmaking contest for all of Ibero-America, DOCTV planned to do some pretty extraordinary things: it would strengthen the public broadcasting system, empower each country allowing them to decide what content they wanted to produce, assure the distribution of local content throughout the region, trigger creative processes, promote an attractive model for regional advertisers, generate local and regional cultural public policy, and, in the medium term, be self-financed.
Continue reading "DOCTV IB: Documentary Production and Regional Public Policy" »
So, what's NBC to do, in light of what I wrote about earlier today?
The domestic and international markets are crowded with American programming, which is incredibly diverse. Even though NBC is the oldest American network, it did not enjoy a monopoly on American popular culture on television as the BBC did for many years, making an overall brand building exercise easier.
At the same time, NBC grew much more like the BBC, with interests in network TV and radio with a bigger and more general audience than Turner networks had, at least initially. As such, it is caught in an interesting situation: build out the overall brand, or concentrate on known "sub-brands" as it expands internationally.
Continue reading "NBC Acquires Sparrowhawk: Conglomeration Marches On, But Where's the Brand Going? (2 of 2)" »
Yesterday NBC Universal announced that it acquired Sparrowhawk Holdings, a global portfolio of cable television channels that will give NBCU a greater presence in markets in the US, Europe, Latin America, and the Middle East with the Hallmark Channel.
Although the exact amount of money changing hands was not disclosed, one report put the figure around 175 million pounds, or just under $353 million. As you may have read in my post earlier this month about New Site, the joint venture between NBC and FOX to create a legal aggregator video streaming site for their content, Providence Equity Partners also has a 10% stake, worth about $100 million, in that project as well.
Why is this significant?
Continue reading "NBC Acquires Sparrowhawk: Conglomeration Marches On, But Where's the Brand Going? (1 of 2)" »
For the final post in wrapping up a look at the body of work the C3 team has aided me with in putting up here on the site, I wanted to point the way toward a few concepts that have been articulated publicly here on the Convergence Culture Consortium site through the blog in the past year to direct people to the posts explaining them in further detail, as well as terms or concepts from Henry Jenkins' work, and those of us at the Program in Comparative Media Studies at MIT, that have made their way into our posts from time-to-time.
1.) Immersive Story Worlds. This is a concept that I developed in conjunction with my thesis work on looking at the current state and the future of the soap opera industry. The idea was to outline a category that explains narratives which are serial by nature, which have multiple creators, a sense of long-term continuity, a character backlog, contemporary ties to a deep history, and a sense of permanence. I included portions of my thesis outlining this concept--and how it relates to the Marvel and DC Comic Universes, the world of pro wrestling, and daytime serial dramas--here and here.
2.) Transmedia Storytelling. Transmedia storytelling is meant to indicate texts in which the story develops through multiple media platforms and in which new content in another platform is not simply a redistribution of the same content that has already appeared elsewhere. We have a whole category of posts about the topic here.
3.) Cross-Platform Distribution. As opposed to transmedia storytelling, cross-platform distribution is simply the reappearance of content from one platform in another, such as making broadcast television shows available in VOD, cable shows available on YouTube, etc. We also have a whole category of posts on this topic available here.
Continue reading "Concepts from the C3 Weblog" »
For some time, I've been meaning to draw attention to the work of C3 Affiliated Faculty member Dr. Ian Condry, who published a book in the fall entitled Hip-Hop Japan: Rap and the Paths of Cultural Globalization. Even though we've worked with Ian as part of C3, I actually read the book as part of a study on globalization in Dr. James L. Watson's globalization and culture class at Harvard.
Bringing this up is especially timely, considering the cover appears on the front page, in the left bottom corner, of today's Metro here in Boston. The article by Brian Coleman, featured on page 18, focuses on two of the artists discussed in Condry's ethnography of Japanese artists and the appropriation and cultural remixing of the hip-hop/rap genre by Japanese artists in the Tokyo clubs he visited. Those two artists, Miss Monday, and DJ Umedy, are going to be appearing at The Middle East Upstairs tonight, as part of the "Cool Japan" conference Ian is hosting here at MIT throughout the week and weekend.
Continue reading "Hip-Hop Japan" »
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